Spotlight: Rex O. Ishibashi from Originator Inc.

Who are the people behind the technology that we love so much? We know the products, the websites, the online personalities but we want to learn more! 

Every week here at, we will spotlight a company, developer or person that supports Apple users by creating solutions or entertainment for the Mac, iPhone, iPad, Apple Watch, Apple TV and other platforms we all use and love by asking them to answer seven questions.

This week, we turn our attention to Rex O. Ishibashi, CEO | Originator Inc.

1 – How did you get your start in technology?  

In the late 1980’s, Electronic Arts became a client of mine at one of the large accounting/consulting firms.  I liked the people in the games industry, the myriad complexities (biz, tech, AND entertainment/creative), and the fast pace of change.  From those beginnings, my career path was decided.

2 – What is your favorite computer of all time?

A few come to mind.  I used the original 128K Mac coming out of school.  I’d run these large Excel models, and would hit “Save” when it was time to go to lunch, and it was hopefully completed by the time I got back.  Still groundbreaking from a UX/GUI perspective.  I loved the Mac Duo, which slid into a doc like a VCR tape with no need to connect a bunch of cords.  The BEST computer is by far what I’m using now – a 13″ MacBook Pro, fully dressed with all of the condiments.

3 – Tell us about your latest product

Our latest app is Endless Learning Academy, which is a subscription based app that incorporates Endless Alphabet, Reader, Numbers, Spanish, and Wordplay, and also includes a brand new set of lessons in “The Academy” covering social emotions and other nuanced subjects.  There are close to a thousand activities/lessons in the app already, and which represents a few hundred hours of early learning for kids 2-8.  We’re very proud of all of our work in making a real difference for young kids.  They enjoy playing it, and learn along the way.  

4 – What was your first job?

I was a bus boy in high school for two days.  I realized quickly that I was raised a much neater and tidier person than most people, and had to find a more suitable way to earn money for gas and records.

5 – What advice would you give to younger people just getting into technology?

Follow your passions.  The work you’re passionate about will yield the best results and will keep you happy!  

6 – Who was your inspiration? 

There are so many for so many reasons.  Some like Steve Jobs and Bing Gordon are obvious given my line of work today, but I’ll throw in a few other names that come to mind: Sesame Street (where I learned to speak English), Wes Anderson, Pixar, and my second grade school teacher, Mrs. Souza.

7 – Where can people follow you online, and what is your website?

We’re at,, and #originatorkids.


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