Change. Tim spoke about change and its impact. Boy, have we had some changes thrown at us lately! The Evil Empire is now our ally in the fight for truth, justice and the Macintosh Way… isn’t it?
To Everything (Turn, Turn, Turn)
There is a season (Turn, Turn, Turn)
And a time for every purpose, under Heaven
A time to gain, a time to lose
A time to rend, a time to sew
A time to love, a time to hate
A time for peace, I swear it’s not too late
Words adapted from The Bible, book of Ecclesiastes Music by Pete Seeger
Change is good, change is nice, change is necessary… but to change from having the “enemy” that Steve Jobs led the good fight against for so many years suddenly become one of the “meaningful partnerships” in the life of Apple is just too much for many people to suddenly deal with. Ok, Microsoft purchased $150 million dollars of non-voting stock and is committed to upgrading Microsoft Office for the Mac at the same rate that the software gets upgraded for Windows. Microsoft Internet Explorer will now become the default browser of the Mac OS although Netscape will still continue to be shipped with the system as part of the package, and all present and future patent disputes between Apple and Microsoft will be settled via a new patent cross-licensing setup. Microsoft has agreed to pay Apple an undisclosed amount to finally settle the issue of infringement claims that have been an ongoing litigation exercise for years. Mr. Jobs stated that he intends to have Apple focus on its two dominant markets: “creative content and education.”
Ok, in English, what does that all mean? I really don’t know because every day there seems to be a new version of what stock options were purchased, are they voting or non-voting, and just who is selling their stock now. Like Mr. Jobs selling his stock before the Expo… or some recently deposed/fired Apple leadership preparing to sell theirs. Mr. Gates investing $150 million dollars in Apple… chump change for a real life billionaire. Does it really matter which browser is the default browser as long as we still continue to have choices of which browser to use? The two dominant markets; where does that leave the normal everyday Mac users who wind up buying millions of Macs and billions worth of software for the Mac? Exactly what did Apple give to Microsoft to end the battles and seek a peace treaty, and vice versa? We will probably never know, and does it really matter as long as Apple has the chance to survive? Change. What does it all mean?
Mr. Jobs wants everyone to think differently about Apple and the way things should be done. Apple was always “the computer for the rest of us!” Well, after listening to Mac users from all over, it’s evident that they too want change. Change is necessary.
Mr. Jobs, Mac users do think differently. Maybe that’s the problem with Apple, they don’t understand any more that Mac users do THINK. And since things have changed since the first appearance of the Apple and the Mac, Mac users think DIFFERENTLY.
Changes have occurred since the advent of the Mac, and the users nowadays are different from the first group of people who dared to be different. Users nowadays are hard working housewives, students, parents, the mechanic at the corner garage, senior citizens, small business owners, teachers; normal everyday people who use their Macs for ordinary things like letter writing, balancing the check book, researching something on the Internet or working on the latest issue of the high school newspaper. Not everyone is a high end user, buying Macs that cost in the five figure range, to design breathtaking graphic art or produce special effects for the latest Hollywood movie coming out. Times have changed… change is good.
And with the changes of time, so have the attitudes of the users changed. They have opinions, they want and need to be heard, they want changes to be made.The changes are simple…
And for all the Mac users out there reading this, understand that change has to come. We can’t stay in the past, reliving the glory days of yesteryear. We have to blaze new trails, travel new roads, meet new friends and let go of others. Seasons change, fashions change and so must we. We must be willing to adapt, explore and learn. If we all work together as one we sure can make things a lot more interesting and a lot more fun then they would be otherwise. Don’t be afraid of change, embrace it. Change is nice.And for all of the press, pundits and nay sayers that have sat above the tea cup looking at the leaves, read the Tarot cards or rolled the bones to read Apple’s future, I’ve saved some lyrics from a favorite old song that I’ve enjoyed for years just for you:
Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who
That it’s namin’.
For the loser now
Will be later to win
For the times they are a-changin’.
THE TIMES THEY ARE A-CHANGIN’
(Words and Music by Bob Dylan)
1963, 1968 Warner Bros. Inc
Renewed 1991 Special Rider Music
Russ Walkowich (email@example.com)