Is it time for Apple to be split up?

On February 5, 2013, in Apple, Opinion, Original Blog, by Darrin Waggoner

Every time a company gets very big, the question arises as to whether it is time to split the company up. The question has been brought up about Microsoft for years. Tim Cook has even alluded to the idea in the past, when mentioning the Macintosh business was bigger than many whole companies and that if Apple split its three divisions, they would each be Fortune 500 companies by themselves.

If Apple were to split up, how would the company be divided? Into iPhone, iPad and Mac? Or hardware, software, and services?  These are the most obvious ways to divide the company, but I don’t see either of these options will really benefit the company or its shareholders.

I propose a different idea. I suggest a division more like General Motors has. I suggest Apple needs to be set up like Chevrolet, Cadillac, and GMC Trucks.

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