Dear Readers:
Well, I’ve finally seen the “Think Different” ads. My first exposure was the back cover of an AdWeek magazine on October 13. Not flashy, but that’s okay. Flash doesn’t always equal substance. My problem is I don’t know who the supposedly famous guy in the ad is. Even so, it was refreshing to see a nice, large ad for Apple outside of Macintosh journals.
When I finally saw the television ad, I honestly didn’t know what it was at first. The angle of the ad, individuality, was what caught me. Hey, I’m a sucker for anything that promotes uniqueness!
I liked it. Okay, okay, it doesn’t have rush of a Pentium ad (and I grudgingly admit I like those commercials – disco was a wonderful time for me!). The Apple ad has something better: it captures Apple’s spirit. And since our wonderful country was founded on the concept of individuality, I suspect Apple’s campaign (IMHO) will begin to make a positive impact on Apple sales and perception. For all I know, it has already begun.
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Hello once again, everybody! It’s November, which means it’s time for my second annual list of “What I’m Thankful For in the Macintosh World.”
I’m thankful that Netscape decided to offer Navigator 4.0 separate from the entire Communicator package. My less-than-powerful computer can only dream of running Communicator, but I’ve found the stand-alone Navigator 4.0 to load faster, use less memory, and be more responsive than the 3.0 version. Kudos to Mozilla and company for this great move. I do wish the directory buttons would have stuck around, instead of giving way to the Guide pop-up menu, but now there’s more room on the screen to display the Web page itself now, so I guess it’s a fair trade-off. (That, by the way, was also my micro-review of Navigator 4.0 – if you’re still using 3.0, what are waiting for?)
I’m thankful that the Macworld/MacUser merger turned out the way it did. I was partial to the MacUser name, and would rather have seen Macworld merge with MacUser, but that’s a case of a six of one, half a dozen of the other. I think the best part of the whole deal is that now the best columnists and features in the industry are in between one set of covers. It’ll save me fifteen or twenty bucks a year in magazine subscriptions…
I’m thankful for MicroMac Technologies, because without their accelerator card installed in my LC, the last sentence of the Navigator paragraph would just be appearing on screen about now…
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In rapid-fire succession, I recently received the following requests:
Barbara and I had just decided that, from now on, Internet e-mail is to be our preferred method of “machine” communication with family and friends. We both have dozens of “out-of-towners” with whom regular contact is crucial. Arizona is on Pacific Daylight Time for half the year, and on Mountain Standard Time during the other half, which is confusing to most of our callers: “What time is it there now, anyway? I can never remember whether you are the same as California or Colorado!” Because Barbara and I both work from home, we consider ourselves available most of the time, seven days per week. One or the other of us is usually home 20-22 hours every day, on average.
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Hello everyone and welcome back to The Starting Line! I guess it’s official that I’m writing for My Mac! This is so much fun! Well, right now I’m writing this on a tablet on board Delta flight 427 to Cincinnati. We’ve just reached a cruising altitude of about 30,000 feet. Four more hours, oh joy. At least I can write this article and check out my new issue of MacUser. Why am I going to Cincinnati? I’ve got a job interview with a major phone company and I hope I get it!!! (more mulah! : > )
Back to the reason you all are here. As you know, I am a newbie to the world of Macintosh and just bought a Performa 6300 back in February. Since then, I’ve had a couple of occasions where I almost ripped my hair out. Now let me give you one good example of what recently happened to me one night.
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