DIRECTV Now is essentially a streaming equivalent to cable TV or the traditional DIRECTV satellite service. It has a bunch of live channels, the number of which depends on which plan you pay for, and some on-demand content (the way everyone watches video now). This is a product aimed squarely at would-be cord cutters, people who are tired of the cost and hassle of traditional cable or satellite TV and their requisite boxes and upward trending monthly bills.
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