In the world of marketing, the packaging is a vital aspect that helps in sales. In order to have a successful brand, it is absolutely essential to concentrate on the packaging. It is one of the first things that attracts a customer to a product.
If it is attractive and intrigues the consumer, you can be assured that they will buy the product. Furthermore, if the packaging is unique, it will remain in the memory of buyers. They will either refer it to their friends or buy them again.
The amount of effort and budget invested by the marketing giants should be an indication of its importance.
How Packaging Aids in Brand Image Enhancement?
· Singles out the product
In this era of over-competitiveness, the best way to make your brand stand out from others is attractive packaging. If the design is catchy and makes the customer wonder about it, your sales will witness a steady rise.
· Formation of a close relationship
If your packaging design resonates with a consumer on a personal level, you can form a bond with them. With the establishment of bonds, these customers will become your loyal base. It all depends on how much creativity was invested in the packaging design.
· Spreading the brand message
While the packaging must be innovative, it must also spread the message of the brand. Also, with correct packaging, you can spread the recognition of your brand. If customers are able to identify your brand just by taking a look at the design, you can expect the sales to go up.
With a rising trend in several interactive platforms, the concept of “unboxing videos” has garnered quite a lot of attention.
Often, the products with the most sophisticated and impressive packaging are selected. If your product finds a place there, you can show off the packaging and make your brand more popular.
· Practicality maintained
While enhancing the looks of packaging is a good idea, its basic function must not be overlooked. The packaging must prevent any damage to the product. In the case of food or other fragile products, it must be packed with extreme caution.
· Inciting spontaneity
Have you wondered why some people immediately buy things just after seeing them? Most of the time they are immensely impressed by the packaging and know only little about the product inside. If you have an impressive design, chances are people will want to buy it simply so that they can show-off.
· Color matters
You might question the importance of choosing suitable colors for packing. But, if you were to ask any of the people involved in this department, they would tell you that colors matter a great deal.
Human beings often like or dislike an object based on its color. A majority of the time we do not opt for a product because of the appearance and color of the packaging.
How to Make Packaging Eye-Catchy?
There are several ways with which you can make your product packaging different from others. Some ideas are listed below.
1. Opt for Recyclable Materials
Choosing recyclable materials like paperboard, cardboard, etc. as packaging materials will make the appearance unique. This way you can also contribute to an ecofriendly environment. There are various sources of recyclable materials. You can easily find the one that fits your budget.
2. Use Unique Material
The concept of using unique materials like plant-based products, inks made from food, etc. can make a huge difference. You get a different packaging style and make the Earth a bit safer at the same time. But, you must also ensure that the materials are of high quality.
3. You can go for Minimalism
You can try the minimalistic route. Make the packing clean, sleek, and simple. It may just set you apart from others. Keep in mind that numerous consumers are attracted to simplistic materials. One best example of minimalistic packaging is Apple product packaging.
4. Add Dramatic Flair
While it is true that some people prefer things to be simple, some do not. There are several customers who have a liking for intense packaging. If your design has that dramatic element, it will definitely draw their attention.
5. Make use of Typography
Use different typography styles to enhance the look of your packaging. However, you must also ensure that it is eligible and people can read it without any difficulty.
6. Consider Using Images
You can use images that reflect your brand and products. It will help you to connect with the customers even more.
Product Packaging Safety Tips
After all the efforts in the product and the packaging, now the very important thing is delivering the packaged product safely to the end-user. For this, you can recommend the shipping company to use a specific type of wraps to safeguard your product. Some companies even provide you with options to pick what type of packaging paper, labels, etc. So make use of it and provide them with the best quality wraps, labels which you can order online from Amazon, EnkoProducts, or any other online shops and get it delivered directly to the shipment packaging place.
It is unwise to disregard the value of packaging when thinking about enhancing the brand. Moreover, the more out-of-the-box or catchy your design is, the more it will attract the attention of the customer. It is also why product designing is so hyped right now.
With the right packaging ideas, designs, and materials, you can ensure that your product gains more visibility.