The rise of digital marketing has almost taken the world by surprise. We haven’t seen an explosion in content quite like this since Guttenberg invented the printing press in 1440.
Due in part to the rapid acceleration in digital technologies like the smartphone, faster internet, streaming services and even smart home IoT (Internet of Things) technologies, digital marketing has been doing a fantastic job of keeping up with the trends.
Online Lives vs Real Life Lives
When Facebook first appeared on the scene back in the early 2000s, no one (except possibly Mark Zuckerberg) could have foreseen how popular and integrated our social lives and digital lives would be.
Privacy issues aside, the rise of social media and analytics and user data, has paved the way for digital marketing strategies to become even smarter and tailored.
Here are four things you must know about the future of digital marketing.
Digital Marketing is Here to Stay
Put as plainly as that, digital marketing is here to stay. You may read many blogs telling you that digital marketing strategies don’t work for Gen Z or Gen Alpha, but anecdotal evidence doesn’t account for the massive amount of advertising these young people are currently exposed to.
Sure, they may be blind to traditional adverts, but that means as marketers, we must find new and innovative ways to be relevant to these new and emerging audiences.
SEO is Evolving
Remember the days when you’d write a blog on your website and repeat the keyword as many times as possible so Google would pick up on it and put you at the top of their search results? Those days are over.
SEO is an ever-evolving sphere within the digital marketing field, so it pays to invest in professional SEO agencies to really make sure the job is done properly.
Websites (and Blogs) Are Still Vital
Another vital aspect of SEO that just won’t die is the humble blog! Not just any blog either, users are now expecting well researched, skimmable and useful content when they visit your site.
Your blog must answer questions, provide shareable content, and tackle those meaty keywords that everyone is competing for, whilst providing accurate and well-informed information to your user.
Video is King
It’s been said that the highest barrier to entry when it comes to creating video content is getting someone to be in front of the camera. That’s a pretty big barrier to overcome too, but if you want to remain relevant as a business, having good video content is a must.
It’s a little known fact that YouTube is the second largest search engine after Google (who happen to also own the platform), and over 500 hours of content are uploaded to YouTube every minute. That may seem like an incredible amount of competition, but if there is any takeaway from that stand-alone stat, it’s that video content is becoming more and more sought after. So, if you don’t get in there now, your competition will.