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Music is something shared by friends.
In your lonely room you listen to your tunes. Certain songs strike a chord somewhere inside you.
You share these songs with your friends. You play them when you get together. You tell them of your newfound gem. You look up a band’s website together and see what else they’ve done. This is a social interaction . . . an age-old bonding ritual. Mom did it with CDs. Her mother did it with Cassettes. Her mother did it with 45s. Her mother did it with 78s. Her mother did it with sheet music and a piano.
This is how music GETS to be popular. This is the mechanism by which music is found by an individual and subsequently purchased.
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