The Cost of Apple

On February 9, 2007, in Opinion, by Claus Wolf


I had to attend a conference in Prague earlier this week and while on my way back to my hotel I walked past an Apple Authorized Retail Store near Andel Metro Station. I did some window shopping and was happily converting Czech Koruna to Euro, but just wouldn’t believe my calculations. Prices here were considerably higher than at home.

The next day I asked a Czech friend, whether I was missing something and he confirmed that indeed there had been quite a bit of bad press about Apple’s pricing policy in their country. According to his recollection of the press coverage only Brazilians were paying more for their iPod.

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