Mac users constantly complain about the coverage of Apple/Mac products by the press and the way that the reporting is constantly slanted in the negative point of view. Mac users long for positive coverage and speak of what a difference more even-handed reporting would make in influencing people to purchase a Mac.

Well, I’m here to tell you that I have proof-positive that unbiased reporting by the press can result in positive results for Apple. For example, the September 1997 Consumer Reports’ review of computer systems for the home office gave the Power Macintosh 6500/250 a glowing report, citing Apple as earning one of the highest overall brand ratings, plus high marks for reliability and service. Personally, I know it’s been such a long time since I’ve seen a good/great report on an Apple product that I went out and purchased the issue just to make sure that it was actually in print.

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