Dear Readers:

Well, I’ve finally seen the “Think Different” ads. My first exposure was the back cover of an AdWeek magazine on October 13. Not flashy, but that’s okay. Flash doesn’t always equal substance. My problem is I don’t know who the supposedly famous guy in the ad is. Even so, it was refreshing to see a nice, large ad for Apple outside of Macintosh journals.

When I finally saw the television ad, I honestly didn’t know what it was at first. The angle of the ad, individuality, was what caught me. Hey, I’m a sucker for anything that promotes uniqueness!

I liked it. Okay, okay, it doesn’t have rush of a Pentium ad (and I grudgingly admit I like those commercials – disco was a wonderful time for me!). The Apple ad has something better: it captures Apple’s spirit. And since our wonderful country was founded on the concept of individuality, I suspect Apple’s campaign (IMHO) will begin to make a positive impact on Apple sales and perception. For all I know, it has already begun.

Continue reading »