If you find it challenging to keep up with the latest trends in social media marketing, this blog post is for you. We’ve compiled five of the best social media marketing tips for brands and businesses to help get your posts seen by a broader audience. These days, it’s not enough just to be present on social media platforms like Facebook and Instagram – you need to have a strategy behind each post. Otherwise, your content won’t be seen by anyone except your friends and family members. Whether you’re looking for ways to increase engagement on Facebook or want more people following your Twitter account, these five tips should give you some inspiration. Although marketing on social media is still relatively new and the rules are still being learned, there are ways to increase its effectiveness, and here are some of them that can help you.
User generated content
User-generated content is another excellent way to promote your brand’s trust and positive image. Many big brands create marketing campaigns under specific hashtags and encourage users to create content with their products or services under that hashtag. That is why, it is important to find the relevant ones for your account. You can accomplish this by using tools such as Task Ant which provide you with the most suitable solutions for generating the best hashtags just with one click. The moment you know which ones are the right ones, you can use this to your advantage by creating your own hashtag challenges. Users tend to share high-quality photos and videos with your products, and their followers now get to know your brand. That means the word about your brand will be spread efficiently, plus since the content comes from users themselves, you will be promoted in a much more authentic tone.
Use influencers and services
Influencers are an excellent choice, whether you have a small business that wants to make a breakthrough on social networks or a large one that wants to expand its audience. They spread powerful messages (mainly in their niche) to their followers who value their opinions, follow them actively, and are very engaged. Today, it is difficult to gain your audience’s trust since social media platforms are saturated with different content. To access your targeted audience on a more personal level, you should undoubtedly partner with influencers that are in your niche. If you find an established influencer in your niche, you will expose your brand to a new audience that you would not reach on your own. Plus, their audience’s level of trust means that your brand will be recognized and well-accepted. Additionally, there are also services available for growth that will interact with users on your behalf. They create a plan for your brand, which helps bring organic followers and attract attention.
Make sure to analyze performance
Like in any strategy, you have to analyze your performance over time. Nowadays, social media platforms offer rich analytics that can provide valuable information. When it comes to the frequency of analysis, you should track important metrics weekly, monthly, and quarterly. That will reveal the efficiency of both short-term and long-term strategies and help you figure out which changes you should be making. Metrics that you should pay attention to are:
Reach and engagement on Facebook
Likes, mentions, and comments on Instagram
Views and engagements on Instagram Stories and Reels
Retweets, mentions, and impressions on Twitter
Clicks, interactions, and impressions on LinkedIn
Engage when you can
Social media users want authentic interaction with the individuals and brands they follow. That means your high-quality content should be followed by your active engagement with your audience. Dive into your followers’ comments, answer their questions, join their conversations or start a new one about your brand or product. Each social media platform has its own way that can help you spark a discussion about your products and services. Facebook and Instagram have a comment section where people discuss; Twitter offers Chats option where you can chat directly with your followers about your brand etc. People want to know that there is a real person behind your brand, not some kind of robot. If you give them a more personal experience, you will gain your followers’ full attention and engagement.
Next to social interaction, people use social media for entertainment. If you stick to one tone and keep it serious, the chances are that your audience will get bored and start skipping your brand’s content. Your posts should be made in a light-hearted and fun tone. Be playful, be creative, and engaging; your audience will love it. By creating such content, you will catch and hold your followers’ attention, and with time, they will enthusiastically await more content from you and engage with you on a much higher level.