In this third part of our ongoing series on MOG subscription Internet radio, the Web interface and experience are featured.

MOG’s  home page provides immediate access for searching, browsing, or choosing a playlist. The initial time you encounter this home page, you won’t know where to click first. Choices appear to be overwhelming, and slightly out of focus.

Subsequent visits clarify the MOG Web experience, which is wide, deep, and rich beyond expectations. The company’s two week free trial period will be sufficient for newbies to become familiar with how personal or generic, and always satisfying, is this service. The monthly subscription fee is a bargain for even casual listening, because all tracks are available on demand.

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MOG is a life changing experience for serious and casual music lovers who want to hear precise tracks, albums, and artists — when and where and how they desire to hear them. MOG’s web site and iApp are works in progress, that requires a modest paid monthly subscription for an astonishing quantity of top quality audio selections.

It is tempting to distinguish MOG by comparing it to other established Internet music services, and by concentrating on what MOG is not, instead of what it is. The company rep says that “MOG is not a radio service. MOG is an on-demand service and offers radio, but to compare it to only a radio service such as Pandora which ONLY provides streaming radio is not accurate.”

This MyMac first look and listen will introduce readers to some of MOG’s best features. Subsequent articles and podcasts will go deeper, with additional praise and criticism.

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