Price: MSRP $99.00 U.S.

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Many photographers down the years have tried to bring order and discipline to their work. American readers may be familiar with Ansel Adams and his Zone System. In the UK, mountain photographer W.A. Poucher even suggested there might be a standard combination of film, aperture, and shutter speed instead of changing those values for every shot. Poucher, a perfume and cosmetics scientist by trade, went so far as to list the best routes and viewpoints for well known mountain peaks, and  that brought him a wide readership in the post-WWII world of expanding interest in outdoor recreation. All that was required was to follow the Poucher formula, then wait for the right light. You knew there had to be a catch!

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