Photo: The Originial iMac

By the mid 1990s, Apple was in trouble. It was losing money and market share. Apple computers were expensive compared to generic beige-box PCs, not by a little, but by a lot. Windows 95 made IBM-compatible PCs truly easy to use for the first time, making it increasingly difficult for consumers to understand why they should pay more for an Apple computer when they could get everything they wanted in a PC costing half as much. If there was a “Macintosh advantage” a succession of uninspiring corporate officers had been unable to get that message out, and Microsoft aggressively pushed their Windows operating system in the key home and office markets.

Continue reading »

About Neale Monks

Neale Monks has used Macs since 1990, when he was won over by the simplicity of printing from a networked Mac compared to doing the same thing with networked PCs. Since that time he's written for several Macintosh magazines including Macworld and Macformat as well as MyMac.com, InformIT, Peachpit, TidBITs, and the now-defunct AppleLust web site. Besides using Macs to make his living every day of the week, he likes to tinker about with vintage Macs, and a few years back wrote an e-book called 'Buying Used Macs' published through MyMac.com. Neale has a degree in zoology and a PhD in palaeontology. He lives in the market town of Berkhamsted on the edge of the Chiltern Hills.

Tagged with:  

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!