Photo Transformer
Company: Prosoft Engineering
License: $9.99 (available only from the Mac App Store)

What if you have a large folder full of vacation photos you’d like to share with your family or friends. However, all your photos are on your hard drive at full resolution and some are in RAW or Photoshop format so the file sizes are huge.
What you really want is to keep all the originals organized in your own folders or in your iPhoto albums, but put together a small selection of the best photos reduced to a manageable size so they can be sent easily. That can be a big, fussy, time-consuming task. Now’s the time for Photo Transformer from Prosoft Engineering.
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NEMO STRATEGY
On December 4 Nemo received an email PR announcement from Formac for a private offsite viewing of their new line of digital video and display products. The swanky W Hotel, across the street from Moscone Convention Center, was the designated location. Nemo had been trying to obtain review units from Formac for a year without success, and this was a real opportunity.
One week later email solicitations for Macworld PR meetings arrived from Maxtor, E-Book Systems, and Intego, followed several days later by requests from Exabyte, Macromedia, Aladdin, Roxio, Iomega, SmithMicro, Alias/Wavefront, eMedia, Sybex, Other World Computing, LaCie, Olympus, Peachpit, H-P, ProSoft and O’Reilly.
During Nemo’s first Macworld, in 2001, he ran around Moscone Center like a crazy person, conversing here and there and writing up the experiences in an ongoing manic conversation with our readers. At the 2002 conference Weeks+Nemo delivered an intense combined diary and essay of their days at Macworld, complete with pictures of varying quantity.
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