Leading up to Macworld | iWorld 2012, reviews editor for MyMac.com, John “Nemo” Nemerovski contacted me with a sole purpose.

To collaborate like never before!

I was to find out that John had ideas far grander than simply remote editing and posting of articles and photographs. I love a challenge, and to be able to watch a master like John at work and assist in anyway possible is privilege.

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Life at the Expo, The Prequel
MWSF ’03

On January 14, 2003, in Macworld Expo, by David Weeks

NEMO STRATEGY

On December 4 Nemo received an email PR announcement from Formac for a private offsite viewing of their new line of digital video and display products. The swanky W Hotel, across the street from Moscone Convention Center, was the designated location. Nemo had been trying to obtain review units from Formac for a year without success, and this was a real opportunity.

One week later email solicitations for Macworld PR meetings arrived from Maxtor, E-Book Systems, and Intego, followed several days later by requests from Exabyte, Macromedia, Aladdin, Roxio, Iomega, SmithMicro, Alias/Wavefront, eMedia, Sybex, Other World Computing, LaCie, Olympus, Peachpit, H-P, ProSoft and O’Reilly.

During Nemo’s first Macworld, in 2001, he ran around Moscone Center like a crazy person, conversing here and there and writing up the experiences in an ongoing manic conversation with our readers. At the 2002 conference Weeks+Nemo delivered an intense combined diary and essay of their days at Macworld, complete with pictures of varying quantity.

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