Here we are with another Apple WWDC Keynote under our belts and we are all trying to take in, evaluate and ponder what Apple has shown us. Once again the many keynote speakers took to the stage and zipped (mainly) through a myriad of new services and features that we can all look forward to trying and hopefully enjoying ourselves a little later in the year.

For some observers this was not enough. Although the keynote was apparently well received (WWDC: Apple wins the Twitterverse) for some of us a Keynote needs to be more. It needs to sparkle, to dazzle or even just show plain old panache because long time loyalists see the conveyor belt of new/updated features as boring, dull, lacking creativity and lacklustre. Somehow these techies’ idea of what a keynote should be seems comparable to the showboating of a P.T. Barnum circus.

I think the problem is because Apple have now decided to stream these events live and people expect a show. They want the glitz, the razzmatazz, the showmanship of a variety show. How else can you explain the popularity of Britain’s Got Talent and X-Factor. We want to be entertained, dammit. The WWDC Keynote, unlike Robbie Williams, is not there to entertain you. It’s to inform you, show you new features, to give developers an insight into the new tools they will shortly have at their disposal, as well as advertise Apple.

The clue is right there in the title: the World Wide Developers Conference. Developers are the men and women that bring a new dimension to our Apple devices. Sure, Apple load our favourite computers and handhelds with some great software but it is the developers who take these often functional applications and design far greater ones. It is the Developers who have added significance and diversity to the iPhone once they had an App Store to sell their wares. Now that they have better access to the Apple Watch OS, they will be ones to discover new ways of utilising this little device.

So for the many out there who take to Twitter and bemoan the WWCD keynote for being boring please just take a moment and realise you are not really the intended audience. Within a few short months you will be the ones to benefit from the thousands of developers who were the intended audience. Hopefully they are the ones who didn’t find it boring, or we might all be in real trouble.

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About Karl Madden

A podcaster for a number of years and currently the host of The Mac & Forth Show. Doesn't take technology too seriously, especially when it comes to reports about Apple...usually from financial analysts.

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The Ladies share free or low cost software alternatives for higher priced programs.

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Three Geeky Ladies – Episode 7

On August 19, 2012, in Three Geeky Ladies, by Three Geeky Ladies

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The Ladies suggest various apps, web sites, and items to help students heading back to school or college.

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Much of the recognition with Siri on the new iPhone 4S is its ability to schedule meetings, set timers and reminders, and come up with some pretty humorous responses to off the wall questions. What hasn’t gotten a lot of press is one of the more powerful tools Siri’s voice-cognition capabilities offers to users of the iPhone 4S. Voice-dictation of emails, notes, and documents has never been easier. I decided to see for myself how well this is implemented with a few of the more frequently used apps on my iPhone 4S.

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About Mike Breed

Writing for MyMac.com since August of 2009, Mike Breed is an Earth Science and Biology teacher at Chenango Valley High School in Binghamton, New York. He is currently acting as the Science Department Chairman in his school district as well. Mike has received numerous grants to incorporate Apple products into the laboratories and activities of his students, with the hopes of adding a new element of learning to the teaching of science in a demanding learning environment. A lifelong resident of Cortland, New York, Mike enjoys spending time with his family when not busy with his duties at school. An avid fan of the Macintosh platform, Mike also spends a great deal of time reading and working from his iPad and iPhone, where he is reading his way through the entire chronology of Star Wars novels. Mike is also passionate about fishing and enjoys spending time each weekend fishing with his father on the waters of central New York State’s Finger Lakes.

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Macspiration Quick Tip: iCloud and iWork on Your Mac

On November 4, 2011, in Macspiration, by Donny Yankellow

One of the biggest complaints and surprises about iCloud is the fact that Apple did not update its suite of iWork applications to be iCloud compatible. iWork is long overdue for an update and I, like many, thought an iCloud update was coming with a new version of the apps (Keynote, Pages, Numbers).

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About Donny Yankellow

In addition to writing for MyMac.com since the Fall of 2005 he is an art teacher, freelance artist/illustrator, and is a father of one son. Donny is also the author/illustrator of several children's ebooks. Donny's degree is in Visual Communications and he hold certification in K-12 Art Education. His hobbies (besides Mac and Apple stuff) include soccer, animation, and reading anything written by Stephen King.

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Two small, versatile, high-value computer accesssories:

Presenter Pro Remote with Green Laser

$50 to $230, depending on capacity

In commando, stealth mode, I strolled casually into a retail store featuring computers by a well-known company from Cupertino. I unscrewed the base cap from LaCie’s XtremKey deluxe all-terrain USB flash storage drive, exposing its USB plug tip. I discretely inserted XtremKey into a rear USB port on a new iMac, and its icon mounted instantly on the computer’s Desktop.

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About John Nemerovski

John "Nemo" Nemerovski is MyMac's Reviews Editor. He is a private and small group personal technology tutor in Tucson, Arizona, USA, with an emphasis on iPad and iPhone training, plus basic computing, digital photography, and Photoshop. Nemo is an accomplished music instructor on keyboard and guitar, and an expert artisan bread baker. If you are interested in writing reviews or requesting a product review on MyMac, contact him: nemo [ a t ] mymac [ d o t ] c o m.


On March 30, 2010, in Opinion, by Mark Rudd


The pressure was unyielding and, at times, overwhelming. So many times my finger felted the firm resistance of the hard plastic button pushed up against it like a gateway drug beckoning to click and feel the rush and euphoria of an Apple purchase. The years, months, weeks, days, and hours leading up to the January 2010 reveal (well, Apple calls them Special Events), where the iPad would be ceremoniously unveiled to a clamoring throng of mostly Apple branded lemmings, were intense. I felt sure that I would order at least one of whatever Steve unapologetically offered that day as the next piece of deified fruit from upon high.

The day had finally arrived. The world was, “all a twitter” (excuse the obvious heteronym) over the promised revelation from Steve and his merry men. It seemed as though every news outlet, blogger, podcaster, and social mediadite had a take regarding the new product from Apple. To be fair, the iPhone had taken the world by storm and no one wanted to be left off the media coverage train for this new device. It promised to be a seminal moment in Apple history and we were all ready for the new Johnny (Ive) Apple Seed.

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iWork ’09 – Keynote, Pages, and Numbers – Apple Training Series
Company: Peachpit Press

Price: $39.99 US $47.99 Canada

Are you using iWork? I use Keynote and Pages quite a bit and I am still getting familiar with Numbers. I find that I like them much better than the MS Office Apps. Remarkably, they don’t crash like the MS apps do.

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About Rich Lefko

Rich Lefko has been a Mac enthusiast for many years and is always seeking out the most innovative applications, Apps, gadgets and hardware to tell us about. He uses his Mac expertise for video editing, record-keeping, business needs and in the management of a weather website (RichLefko.com) his true passion in life. A native New Yorker, Rich lives in New Hampshire with his exceptionally beautiful wife and three perfect sons. Rich joined MyMac.com as a writer after winning a contest he heard on the podcast. As a result, Rich no longer enters contests. Rich accepts email at richardlefko@mac.com.

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Create a Media Browser Using Automator

On November 26, 2007, in How-To, Macintosh, by Bakari Chavanu

If you haven’t noticed yet, each of Apple’s main creative suite applications including iMovie, iDVD, Address Book, Keynote, Pages, Numbers, and now, Mail’s Stationery feature, includes a photo browser whereby you can access photos stored and managed in your iPhoto and Aperture libraries. This means that if you’re sending an email, creating a DVD slide show, editing a video movie, creating a postcard or newsletter letter layout in Pages, or putting together a spreadsheet in which you need photos or images, you can now access your images directly from the program you’re working in.

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Does Microsoft matter?

On March 18, 2005, in Opinion, by Neale Monks

Many people will see the announcement of a word processor from Apple as a statement of intent to reduce the dependency of the Mac platform on Microsoft. While AppleWorks (formerly ClarisWorks) had been around for years, it has always been seen too low-end to be much competition for Microsoft Word, Excel, or PowerPoint. But with arrival of Pages, a high-end word processor and page layout program, Apple is offering many professional and academic users a viable alternative to Word. If Pages turns out to be as successful as Safari and Keynote, does the Mac Business Unit at Microsoft have something to worry about? And if Microsoft stopped producing Office for the Mac, would it really matter?

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About Neale Monks

Neale Monks has used Macs since 1990, when he was won over by the simplicity of printing from a networked Mac compared to doing the same thing with networked PCs. Since that time he's written for several Macintosh magazines including Macworld and Macformat as well as MyMac.com, InformIT, Peachpit, TidBITs, and the now-defunct AppleLust web site. Besides using Macs to make his living every day of the week, he likes to tinker about with vintage Macs, and a few years back wrote an e-book called 'Buying Used Macs' published through MyMac.com. Neale has a degree in zoology and a PhD in palaeontology. He lives in the market town of Berkhamsted on the edge of the Chiltern Hills.

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The Keynote Address, Part 2
MWSF ’03

On January 8, 2003, in Macworld Expo, by David Weeks


Andrew Stone of Stone Design jumps out of bed and begins coding his custom software suite in Albuquerque, New Mexico, every morning at 5:00, which is 4:00 in California. On Tuesday, January 7, early-bird Andy dashed from a nearby hotel and was first in line at the Media Only entrance for this year’s Macworld Keynote Address. At 7:30, Nemo and Weeks worked our way to the front of the modest queue, where the irrepressible Stone was conversing with our old friend, hardworking Gene Steinberg, the Mac Night Owl.

Steve Jobs’ talk was scheduled to begin at 9:00, so we had a lot of time to schmooze with Andy, Gene, Dennis Sellers and other nearby members of the Macintosh press. Representatives of Apple guarded the stairway between us and the keynote auditorium, while hundreds of VIPs found their way into the foyer for top-priority front/center seating.

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