MyMac Podcast 173
The Kitchen Sink Show

On February 28, 2008, in Podcast, by The MyMac Podcast

Play MyMac 173, or subscribe in iTunes.

Last week, we interviewed Lee Givens from America Online. He was so much fun to talk to, Lee returns as a co-host this week with Tim, Owen, and David to chat about older Macs, AppleTV, headphones, iTunes passing Best Buy in music sales, the future of broadband, and much more. John Nemo returns with Part Two of his AppleCare Switcher interview. A good resolution? Listen to find out.

As always, we welcome your feedback! Email us at or call our messaging number at 1-801-938-5559 so we can play you on the show.

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Battery Technology
A Brief Discussion

On August 4, 2004, in Nemo Memo, Opinion, by John Nemerovski

I’m surprised at the difficulty and expense of replacing iPod batteries. Not yet owning an iPod, I have been learning how individual models of iPod require different batteries and replacement techniques. Why should they cost so much and be so hard to swap?

In my work as a private music teacher and computer tutor, a CD-Walkman style of player is more appropriate than an iPod, so far. Swapping discs is what I need to do throughout the day, so I’ll save my $$$ for an iPod to be purchased when the time is right.

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About John Nemerovski

John "Nemo" Nemerovski is MyMac's Reviews Editor. He is a private and small group personal technology tutor in Tucson, Arizona, USA, with an emphasis on iPad and iPhone training, plus basic computing, digital photography, and Photoshop. Nemo is an accomplished music instructor on keyboard and guitar, and an expert artisan bread baker. If you are interested in writing reviews or requesting a product review on MyMac, contact him: nemo [ a t ] mymac [ d o t ] c o m.

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I’ve Been to Graceland

On September 4, 2002, in Opinion, by Bob McCormick

“I’m going to Graceland, Graceland
Memphis Tennessee, I’m going to Graceland.”
Paul Simon.

“The curse of human nature is imagination.
When a long-anticipated moment comes,
we always find it pitched a note too low.”
Gertrude Atherton

I’ve been to Graceland ladies and gentlemen. I’ve finally been to an actual Apple Retail store. For those of you who’ve not made it to Apple’s equivalent of Graceland, this story is for you.

Ever since the first Apple Retail stores originally opened like all Mac users who’ve been to Best Buy or CompUSA (prior to Apple installing their own sales people) I’ve been waiting to visit one myself. With the recent openings of the Apple Super stores in New York and LA along with my recent story on why I want to work at an Apple Retail store had definitely reawakened my desire to walk in to a bona fide Apple Retail store.

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Customer Support

On September 2, 1997, in Opinion, by Mark Marcantonio

Sometimes it can get tough preaching the good news of Apple in the middle of this storm. This is especially true at my summer job, selling computers at Best Buy. I spend everyday doing my part in the war with Wintel, while the advertising department in Cupertino continues to approve ad campaigns that smell worse than Al Bundy’s socks. Why do they put out eight-page ads in the various Mac magazines when four will do? Put the rest of the money into two-page ads in Time, Newsweek, Sports Illustrated, People, etc. Get the word out that Apple has the fastest machines. As military historians know: When outnumbered, increase the speed of the attack, don’t let the opposition rest.

But enough bitching. As I tell my students, “DON’T WHINE, SOLVE!!!”. In the spirit of this attitude, here are three ideas for commercials that will remind everyone that the Mac is still the easiest computer to use.

Customer Support
Scene: Software company, customer service cubes

Frantic, harried, support staff (20+) trying to talk customers through various software conflicts. The camera pans from left to right past each cube. A hallway appears, designating the end of the PC/Windows support. As the camera continues to pan to the left, a cube appears with a sign saying “Macintosh Support”. There, sitting at a desk is a late 20ish female talking to an older male in a blue uniform. “Dad, I always thought you were kidding when you said you had the loneliest job”. The camera angle changes to show the father, actor Gordon Jump in a Maytag repairman’s uniform. “Honey, I never thought your career would have as little stress as mine”.

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