Life at the Expo, The Prequel
MWSF ’03

On January 14, 2003, in Macworld Expo, by David Weeks


On December 4 Nemo received an email PR announcement from Formac for a private offsite viewing of their new line of digital video and display products. The swanky W Hotel, across the street from Moscone Convention Center, was the designated location. Nemo had been trying to obtain review units from Formac for a year without success, and this was a real opportunity.

One week later email solicitations for Macworld PR meetings arrived from Maxtor, E-Book Systems, and Intego, followed several days later by requests from Exabyte, Macromedia, Aladdin, Roxio, Iomega, SmithMicro, Alias/Wavefront, eMedia, Sybex, Other World Computing, LaCie, Olympus, Peachpit, H-P, ProSoft and O’Reilly.

During Nemo’s first Macworld, in 2001, he ran around Moscone Center like a crazy person, conversing here and there and writing up the experiences in an ongoing manic conversation with our readers. At the 2002 conference Weeks+Nemo delivered an intense combined diary and essay of their days at Macworld, complete with pictures of varying quantity.

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Nemo’s first personal demonstration following Tuesday’s keynote address was by Serge Kamen of Intego. Their suite of security and backup applications is impressive and very affordable. Serge was calm in spite of chaos surging all around us. He walked me through major features and attractive interface in each component program. Intego appears to be attacking Symantec with full frontal assault. It will be a pleasure to audition such innovative new products.


Prosoft Engineering held an official press conference in quiet room 270, which felt a thousand miles from the Expo floor. Greg Brewer explained (and Nemo agrees wholeheartedly) that YOUR DATA IS CRUCIAL, much more so than computer hardware or software. Prosoft introduces Data Rescue, Data Recycler, and Data Backup, giving competition to Dantz, Symantec, and other utility developers.

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