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Recent Columns - Mark Rudd
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Wednesday, 12/02/09
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Archive - Mark Rudd
• 2003
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Simplifying a COMPLEX Issue
Mark Rudd
Writer - Podcaster
Friday, 01/16/09
FIRST THINGS FIRST
So many times we forget to see the forest and get caught up in the trees. Let's get our collective eyes back on the ball. Rest well Steve. Please take whatever time you need. We will miss you and we do care so very much for you. You have brought us so much joy and happiness through beautiful and innovative products. Thank you. We wish you and your family the very best in everything.
MUCH ADO ABOUT SOMETHING
Does it matter that the CEO of one of the nation's largest and most profitable companies (an even greater feat in this economic climate) is ill? Yes. Is it news worthy? Yes. Do the shareholders have a right to full discloser? Yes. While all of these question must be answered with resounding affirmation, it is important to remember that we are dealing with a man who is ill and simply asking for some time to rest, heal, and be with his family. Could this "complex" health issue be life threatening? Considering Steve's medical history, one would have to, with great sadness, nod in the affirmative. I believe the Apple Board and the public in general will know the truth soon enough. Until then, kindness, consideration, and compassion are in order.
THE SHOW MUST GO ON
This Twentieth Century term became famous around many of the circuses that toured the country during this period. It became synonymous with trudging forward no matter what. One of the great legacies of Steve Jobs, whether he comes back to Apple full time or not, is the great executive team he has assembled to guard the company that has become the touchstone by which his lofty career will be measured. With talented men such as Tim Cook (who has been managing most of the day to day operations for some time now), Jonathan Ive (recognized as one of the best engineers/industrial designers in the world), and many others, Apple is indeed in good hands.
THE BEST IS YET TO COME
If necessity is the mother of invention and success is forged from the metal of adversity, then we have yet to see the best of Apple. There is no reason to believe that Steve will not come back better and stronger than ever. However, if Mr. Jobs decides, as did his co-pirate of the silicone valley, to sail off into the sunset of his life as the puppetmaster of Disney or the founder of the next NEXT, Apple is rich in fertile talent and should be growing some delicious fruit for many years to come.
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I couldn't agree more. It amazes me that people freak out because the guy is, well, human, and has some health issues. As talented and innovative as Steve Jobs is he could not have done what he has accomplished without a great team behind him.
All you freaked out investors out there: Stay the course. Have confidence. Relax. The sky IS NOT falling. Apple is in good hands and will continue to be a viable and innovative company for years to come, with or without Steve Jobs.
Posted by artie alinikoff
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