Apple is playing the numbers game. It’s doing this because it is trying to bring its revenues up higher than its expenses. If it can achieve this, then it is profitable. If it is profitable, then it can stay in business. If it can stay in business, then it may be more liberal towards the clone makers. If it is more liberal towards the clone makers, then it can concentrate on the Mac OS and new exciting technologies. If this happens, then it would be a wonderful day for all of us.

If, if, if… there are so many ifs that we are not sure if we want to even believe any more. It’s apparent that there has to be something done at Apple. They cannot continue to operate in the way that they have been in the past few years. I’ve been told “turn-arounds are sometimes messy.” This, I have no doubt, is true. However, how can this be done? If it is successful, then the end justifies the means. What happens when it fails? Do we just walk away, shake our heads and say “what a damn shame”?

There is no doubt that Apple is trying. We may not like what they’re doing, but they are trying. This is better than not doing anything at all, because the eventuality of not doing anything for Apple is death. By doing something, there is a chance. If you are faced with a terminal disease and you had a choice to sit and do nothing or try some kind of radical medication, which would you choose?

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