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Publisher, My Mac Magazine publisher@mymac.com The low standard The following scenarios are make believe. I made them all up in an effort to show how different the computer world is from every other business, and how we, as customers, seem to have lost our senses in the process.
#1 The Phone Call
#2 Advocacy It all started one day when I put in a tape and nothing happened. Well, it started making this really screechy noise, then nothing. It was like it was unplugged or something. So I called the store I got it from, and they told me to contact the manufacturer. After about two hours on the phone, I got to talk to this really nice lady. She said that even though my VCR was only a few months old, and a top of the line model, they would not replace it, as they'd prefer to just fix it. She said they would send me an empty box, and I had to put my VCR in it to send back to them. Of course, I asked if they would give me a loaner, but they said no. I even asked if I could use maybe an older VCR loaner, but they said no to that, too... So a month goes by. No VCR. Everytime I call, they give me one excuse after another why it's not fixed. But then, about six weeks from when I sent it in, I finally got it back. The repair tag said they changed the power source. I was happy just to have it back. Then, after a few weeks, it did the same thing. I figured I would get a loaner this time, as they obviously did not fix it right the first time. But again they said I could not have a refund or use a loaner, nor would they exchange it for another new model. Ah, well... I'm hoping the VCR will be fixed this time. I mean, what else can I do? I will still recommend people buy this brand of VCR. It's still the best one out there, and even though most people will never have the problems I have had, nor the shoddy customer service, the only other choice is the inferior brands everyone else is using.
#3 Beta Movies
Final Thoughts
Tim Robertson
My Turn - Previous Columns
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