Navigate: | My Mac Online | The Archives | December 1997 | A Few Words |


December 1997
http://www.mymac.com/aug_00/index.shtmlhttp://www.mymac.com/archives/index.shtmlhttp://www.mymac.com/exclusives/index.shtmlhttp://www.mymac.com/about/index.shtmlhttp://www.mymac.com/search/index.shtml
Issue #64/Aug. '00

Download #64
DOCMaker (2071kb)
PDF (1797kb)

Read Online
Issue #63/Jul. 2000
Issue #62/June 2000


My Mac Magazine #32, Dec. '97
A Few Words...

| Back Home |

Some Corrections
From the October 1997 issue, we have a few items to correct for our readers:

In BookBytes, the correct name of the publisher for Internet and World Wide Web Simplified and Teach Yourself the Internet and World Wide Web Visually is maranGraphics, with the 'm' intentionally lower case.

Also, Online Army Knife version 1.3 is a commercial product that is sold by JEM Software, and is not a shareware product. Our apologies, Randy.

We apologize for any confusion we may have caused.
Russ

My Mac Online and Change
Visitors to the My Mac Web site will notice some changes. The first change is the advertising banners at the top of our site, and we invite you to click on them and visit our sponsors. By doing this, you will yourself become a 'virtual sponsor' of My Mac's presence on the Internet, and will greatly help to keep this magazine freely available as the resource it is. So, please check out and remember to bookmark their sites. By the way, when you go to one of our sponsors' sites and find something that you like and wish to purchase on-line, make your purchase by connecting to that site through our link. This will let the sponsor know you're not only a bright, witty and cheerful My Mac reader (WE already knew that), but that his advertising efforts are working. And if you're reading My Mac off-line, or prefer to call by telephone to place an order, remember to tell them you saw it on My Mac. Thank you!

The next change is to our links page. We're happy to say that we've received great praise for our collection of links, with thousands of Mac users having used it to find informative and important Mac-related Web pages all over the world. But we've found an incredible Web site that is dedicated specifically to collecting and presenting links to Apple and Macintosh oriented sites, and that site is AppleLinks. Starting with last month's issue, My Mac's links page does one thing: it takes you to AppleLinks. Without question, it's the greatest Apple link site available, so give it a click and bookmark it for future use!

An Apple SuperBowl Ad
With all the emphasis on Apple expanding its area of advertising and brand recognition, and a call to expand advertising to include ads on the major shows and special events like the SuperBowl game, I thought I would add my idea of how Apple should gear up for the SuperBowl with an ad like this...

DARE TO BE DIFFERENT
Scene opens- Wide-open space, looks like the Great Salt Flats of Utah (with mountains in the background, the scene is reminiscent of the drive across the great expanse in the film, Independence Day.)

Aerial shot- looking down: A multi-colored van filled with strange people wearing garish multi-colored clean room suits, swaying and moving to a harsh and LOUD disco music that rudely disturbs the solitude of the flat arid expanse.

A narrator's voice begins to recite the standard Intel Pentium drivel about speed, excitement... when there is a rumbling noise that starts off in the distance, but builds in pitch and volume... the clean room-suited dancers begin to look around... the rumbling noise becomes a roar... suddenly a jet-propelled car (like the one that recently broke the sound barrier on land) and bearing the Apple logo roars by the Pentium van at Mach 1 plus... leaving the Pentium crew sitting there... covered in dust, their suits ripped and shredded and all the bright paint stripped off the van...

Scene shifts- interior shot of rocket car... driver with the Apple logo colored helmet sitting in the pilot's seat amid quiet and peace, music softly playing in the background, quickly looking in his rear-view mirror and giving a semi-mocking salute as he blows past the van and streaks off into the sunrise, the jet sound fading away as he heads for the horizon...

Screen blackens, the famous Apple ad voice speaks: "Macintosh. For people with the need for speed. Prepare for the ride of your life... Think Different.

Apple and Mac OS logo appear...
Russ


Tim Robertson (publisher@mymac.com)
Russ Walkowich (editor@mymac.com)


Top of Page
Find:
| Advanced | Site Map | Sherlock Plugin |

Innovative Technologies
| Current Issue | The Archives | Online Exclusives | About My Mac | Search |


Copyright ©1995-2000 My Mac Productions, All Rights Reserved