Navigate: | My Mac Online | The Archives | April 1997 | A Few Words |

First, I really this idea. Why? I agree with what Mr. Ellison had to say on almost everything. I think that the current leadership of Apple is clueless about desktop computing, the Internet, and Mac users. It makes me sick to see Apple losing millions of dollars almost every quarter, and knowing Gil Amelio (Apple CEO) is paying himself a million in salary. I guess he has no problem with getting a million dollars a year in salary, while the company he works for is losing millions, firing people, and cutting high profile projects. Boy, is this guy doing a great job or what!

Mr. Ellison said "Apple needs saving" and he is absolutely correct. Without Apple, where would be computer market go? Let's face it, Apple does most of the R&D for the whole industry. The Mac is the Web master's machine of choice for creating great Web sites. And lest we not forget, what would Bill Gates copy if the Mac went away.

Mr. Ellison, I hope you read this. (Though I doubt it, but if you do, be sure to e-mail me!) I would like to implore you to buy Apple. Buy it, and return it to its former glory. Apple, the Mac OS, and all the other breakthrough technologies are worth the money and effort alone. But more importantly, I think, is the base of loyal users you would get. No one is more loyal than Mac users. We only await a leader for our platform. Many of us, myself included, had high hopes that when Apple bought NeXT, Steve Jobs would once again step up to a leadership role. Alas, that hasn't happened. I think that's because Steve really does not like Gil or the current Board of Directors. And I know you and Steve Jobs are very good friends. We want Steve Jobs, but speaking for myself, I want you as much.

Buy Apple. Save it from the collision course it seems to be on. I know that if you do, you would "Show the current leadership the door," which is fine with me. In fact, I like the idea of someone cleaning house. Gil Amelio only looks at Apple as a business. You give the impression of actually caring about our platform. And that, Mr. Ellison, is why I want you.
Tim

More PowerPC Chip Problems
It isn't enough that Apple gets battered on everything it does or doesn't do. Now the chip that was supposed to be the answer to Apple's problems and the start of something big has more problems. A $3 billion dollar Motorola PowerPC microprocessor plant, slated to be built in the area of Richmond, VA, has been put on hold due to "poor market conditions." When is there going to be some good news for Apple for a change?
Russ

The death of OpenDoc
Well, Apple has once again gone and done it. And while some of you may disagree with me, I think that the decision to scrap OpenDoc was/is a big mistake on Apple's part. And I'll tell you why...

Apple goes out of its way to woo developers so that they will, in turn, create all those great applications for our Macs. Without these developers, we wouldn't be using our Macs at all. And Apple went all out to convert many of these software vendors to create OpenDoc programs. For instance, Nisus Writer, last I heard, was doing just that. Many start up companies did just what Apple asked of them, and "bet the farm" on developing OpenDoc software with the hope of being the first to market them. If OpenDoc was to be the huge success Apple promised these companies it would be, then it stood to reason these young software vendors would stand to make a lot of money. And why not? The figuring was that since Apple would make OpenDoc a standard Mac OS feature, programs made for it would sell very well. So these people, software developers with families, threw in their lot with Apple.

I'm sure they are thanking Apple wholeheartedly right now.
Tim

"Bits and Pieces" Update
Bits and Pieces, a regular column in My Mac Magazine, will not be seen this month due to scheduling conflicts for its author, Grant Cassiday. Grant promises that he will be back in his normal place in the My Mac line up next month.
Russ

IBMAC revisited
Looks like the rumors are starting to fly once again about IBM finally creating a Mac clone. The rumor now focuses on IBM entering the Mac portable line of computers. Time will tell if they actually do it this time, but I see it as an eventual given. IBM dislikes both Microsoft and Intel. IBM makes many Mac hardware items. They're a partner with both Apple and Motorola in the AIM partnership to promote the PowerPC chip. Thus, the logical conclusion would be IBM will, in fact, one day make a Mac clone. And with IBM's strength in the Laptop market ('ala the ThinkPad and such) many people are predicting that IBM would almost assuredly take at least 30% of the PowerBook market. Or more. What do you think? Only a matter of time, or am I only blowing smoke?
Tim

My Mac's Second Anniversary
I would like to thank all of the staff and writers of My Mac as we start our third year of operation.For without the help of people like Jim Moravec, who gets as bleary eyed as I do trying to find any little mistake that may have slipped through; Adam Karneboge, who still finds time with school, tennis, and writing to work diligently on the My Mac Online site and make it a premier site to be visited; to Pete, Mike W., Mike G., Grant, Manavesh, Brian K. and Brian H., Jeramey, Barbara, Shay, Ed and all the others who write occasionally or have written, for the great job that they continually do to inform and entertain, My Mac Magazine would not exist.
Russ

Tim Robertson (publisher@mymac.com)
Russ Walkowich (editor@mymac.com)

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