It seems as though there is a seemingly endless number of apps for everything these days. Why is it that some apps seem to be built to succeed, while others are doomed to fail? What makes a good app versus a less-than-stellar one? Companies like Seamgen know that there are basically five criteria that must be met to make app development successful.
In-depth market knowledge
Before you develop any product for market, regardless of what it is, it’s imperative that you understand your target market. This is important with app development, too. Will you launch a free app or a paid one? Will you develop an app for iOS or Android? Who is your target customer? Who is your target audience? What kind of person will use your app? All of these considerations must be made before development if your app is going to survive in the market.
To be successful with an Android app, you need to be prepared to make it available in the regional languages where Android is offered. Otherwise, you won’t be able to tap into the full market potential of your app.
Uniformity of experience across screen size
It’s important that your app be flexible enough to work across varying screen sizes. Mobile devices like smartphones and tablets don’t come in a standard size, and users may want to use the app on more than one device. If you can’t guarantee that your app will offer a dependable experience across various screen sizes, go back to the drawing board.
Does it work offline?
Of course, you don’t have to create an app that works as well offline as it does when connected. Not all apps do this. However, if you want to give your app an edge over others, this is a good idea. Ideally, your app would perform as well offline as it does online, but if that isn’t feasible, you should at least enable certain key functions so that users can still make use of the app in a meaningful way when offline.
So many of us live on our devices these days. Because of that, we have become so accustomed to the way apps are generally set up and how they work. If a new app doesn’t function in that same intuitive way, your audience will quickly become frustrated and lose interest, dropping your app in favour of one that works more intuitively.
If you are considering developing an app, these are just a few of the things to consider to give your app an edge in the saturated market.