The Future of E-Commerce

On August 12-14th, My Mac invaded the Jupiter Communications Online Advertising 2 Seminar in New York City. This seminar bought together some of the true industry heavyweights to discuss the current state of online advertising– as well as where it might be headed.

As usual, your intrepid Web surfer was there to meet and greet the digerati. One of the highlights of the conference was the pre-conference seminar “Online Shopping”. The keynote address was given by Walter Forbes of CUC International. Entitled “Direct Response Is Online Shopping”, it was a sometimes scary but always interesting peek into the future.

Forbes thinks that Internet retailing will far exceed current expectations and rate of growth. Therefore, the entire retailing world is about to be set on its ear, if they don’t wake up and smell the digital coffee.

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