Cover MyMac Magazine 30 – October 1997

On October 23, 1997, in Uncategorized, by Mike Gorman

Cover by Mike Gorman
MyMac Magazine #30, Oct 1997

 

The Nemo Memo – My Mac Magazine #30

On October 3, 1997, in Uncategorized, by John Nemerovski

On October 6 three years ago, I purchased my current computer, a Performa 636CD. The total cost was (US) $1811, which was very reasonable for a CPU, monitor, and software. This Macintosh continues to function efficiently, and I’m in no special hurry to replace it.

In 1994, owning a modest Performa made me a “low-end-Macintosh- user,” or LEMU. Serious Mac users had heavyweight Quadras, or the new 6100 or 7100 Power Macs, all of which were beyond my finances. I accumulated additional software and peripherals on an as-needed basis, always with an eye on the checkbook balance. In this respect, I probably am similar to many of you. My budget grudgingly accepted monthly expenditures for America Online (AOL), and then an Internet service provider (ISP). I certainly have received plenty of value from these online accounts.

Using the humble calculator desk accessory, I recently added up all my
computer-related expenditures during the past three years. The grand total is over $4,000, which averages approximately $4 per day. This dollar amount certifies me as a bona fide LEMU, don’t you think?

When I originally acquired the Performa, my e-pal, Paul Martin, advised that I would be very lucky to be using the same Mac in three years. Technological advancement is a mixed blessing for the humble computer purchaser on a limited budget.

In my case, $4 per day represents $1 – $2 per hour on an annualized basis. Notwithstanding crashes, freezes, bombs, error messages, and my never-ending learning curve, $2 per hour is an splendid price for using a Mac and participating on the Internet.

*****

Where do I go from here? It appears that my next Mac will come from Apple instead of Motorola or Power Computing. If I were purchasing a new computer today, I would be delighted with a 6500/300, plus a third-party 17″ monitor. In reality, though, a 6400/200 and a 15″ monitor would be terrific, at half the price for this LEMU. How many years should I expect from such a system? (Editor’s Note: John wrote this update as we went to press: It appears that both the 6400/200 and 6500/200 have been discontinued by Apple, however Apple has left us with the 6500/225 at a (very tempting) reduced price of only $1599.

In the meantime, armed with ClarisWorks, Netscape, OneClick, Norton
Utilities, and a hard-drive full of share/free/payware, I’m still getting my
money’s worth from the reliable Performa. I look forward to hearing from you, and reading your personal comments and experiences. Keep in touch, friends.

*****

(Postscript)

Today Paul Martin reminds me that:

Memo Text

*****

Thanks, Paul. I’m getting hungry. Let’s go catch some fish!


John Nemerovski (nemo@mymac.com)

 

Macintosh Makes Reading

On October 2, 1997, in Uncategorized, by Mark Marcantonio

Last month, I used humor to get my message out about the Macintosh. This month I’m going to try a more ‘in your face’ approach. As consumers, we tend to think in a certain way based upon our first influences. No matter how wrong those thoughts may be we stick with them until we are faced with one of two situations: Irrefutable evidence, or the more likely scenario, total embarrassment and humiliation. Since the latter of the two is not a good way to get people to like you, especially when it involves the separation of money, here are two commercials using the irrefutable evidence concept…

Macintosh Makes Reading
SCENE: Black screen appears, famous Apple ad voice, ” All these magazines and newspapers depend upon us to bring you the information you need.” Images of famous magazines flash across the screen in rapid fashion with newspaper banners interspersed in them. At the end, each appears in a checkerboard fashion across the screen for several seconds. The screen blackens, then the Apple logo appears with Steve Jobs new favorite phrase, “Think Differently”.

Famous Logos
SCENE: Black screen appears, famous Apple ad voice, “The following famous logos were all brought to you with the help of one company.” Images of famous logos from corporations and the entertainment industry flash across the screen. Then, the voice says, “Oh, and one more”. The Microsoft flag logo appears. The screen blackens, then the Apple logo appears with that new phrase, “Think Differently”.

Compared to last month, these are much more simplistic ads; however, the point is to get people thinking Apple is cool. As one article I read recently stated, “Apple is a lifestyle brand”. Unfortunately, as each week passes without any mass media blitz that thought weakens among consumers. I know Chiat/Day needs some time to get their ad team rolling, but didn’t they have some proposals ready when they bid for the contract?! We’re Waiting!!!!!!!!!!!!!!!!!!!!!

A Moment on the Soap Box (like I wasn’t already there!)
As sad as I was on one hand to hear of Power Computing’s exit from the market, I saw an immediate positive. Once again, Apple has gone outside of itself to find a better solution to its problems. Consider this: For a hundred million in stock, Apple gets a working system of direct sales based on the incredibly efficient Dell model (remember, Power’s president worked for Dell). Had the gang in Cupertino tried to develop their own version the costs would have been several times higher. Instead, Apple gets a lean, mean system with the bugs (theirs will always be glitches) already worked out.

Just some food for thought. Let me know what you think.


Mark Marcantonio (MarkMarc@aol.com)

 

DoubleScroll 2.2b3
Author: Edward Voas
Shareware: $10.00
http://www.amargosa.com

Many long time Macintosh users may know of a Control Panel called DoubleScroll, which places double arrows at the top and bottom of your scroll bars. But what many Mac users may not know is that DoubleScroll is now Mac OS 8 compatible and that a few new features have been added with the new release.

DoubleScroll lets you have double arrows at both ends, or only at the bottom right of your scroll bar, greatly limiting the amount of mouse movement required to scroll up and down in a window. In addition to the double arrows, DoubleScroll enables live scrolling and many modifier key shortcuts. Option-clicking the arrows will act as a page up/page down, Command-clicking the arrows will act as a home/end feature, and Shift-clicking in the elevator region of the scroll bar will automatically cause the thumb to jump to the location you clicked and start tracking from there.

DoubleScroll Picture

DoubleScroll has a filter feature that will let you tell DoubleScroll which applications are incompatible with DoubleScroll, and which features to enable in them. DoubleScroll also supports on-the-fly preference changes (all changes are made active upon closure of the Control Panel, instead of on restart) and a scrolling throttle which lets you change the scrolling speed and the scrolling delay.

The Summary
DoubleScroll has many features that I have wanted for a long time. Even though the Mac OS 8 finder has live scrolling, many applications and dialog boxes still don’t, which makes DoubleScroll essential to me. And if you are a fan of double arrows, then DoubleScroll is the way to go. I find myself disabling many good utilities because they are incompatible with only one of my applications, or because they simply don’t have enough options. DoubleScroll does not have any of these problems. DoubleScroll lets you take control of its features, instead of its features taking control of you.

  • Download Double Scroll 2.2
  • 
    


    Sleeper 3.0
    Company: St. Clair Software
    Shareware: $25.00
    http://www.stclairsw.com

    Sleeper is another veteran Macintosh shareware program, and it has been greatly improved in version 3.0. Sleeper is a Control Panel that allows you to spin down your hard disks, power down your monitor, shut down your computer, activate a screen saver, and much more.

    Sleepers’ main feature is disk sleep, which lets you spin down your hard disk(s). It is compatible with both internal and external, IDE and SCSI hard disks, and removable drives such as the Zip from Iomega. You can also power down your Energy Star-compatible monitor and shut down your computer when it is idle for a certain amount of time. There is also a screen saver that lets you set the delay time, brightness, and hot corners for dimming your monitor.

    You can configure Sleeper to request a password upon wake up, and enable a hotkey or hotkey combination for each of its features. And what if your computer needs your attention while you are away? You will know because the LEDs (the lights on your keyboard for number, caps, and scroll lock) on your keyboard will flash.

    The Summary
    I have only scratched the surface when it comes to Sleeper’s many features. The only way to experience the true power and innovation of this Control Panel is to download it. I have not found one compatibility problem, and it is a true joy to configure and use. A first glance at the Control Panel may cause you to think that $25.00 is too much to pay for Sleeper, but once you discover how much you can really do with it, I think you will find that $25.00 is well worth it.

  • Download Sleeper 3.0
  • 
    


    Better Edit Keys 1.1
    Author: Alessandro Levi Montalcini
    Shareware: $10.00
    http://persoweb.francenet.fr/~alm

    Better Edit Keys is a Control Panel that allows you to use the shift, option, and control keys with the arrows, delete, forward delete and clear keys in any standard text editing field, including basic text editors such as SimpleText. This makes it much easier to work with text without reaching for the mouse.

    Better Edit Keys enables nine key combinations that are as follows:

  • shift + any arrow: extend the current selection.
  • option + left/right arrow: move to the previous or next word.
  • control + left/right arrow or option + up/down arrow: move to the beginning or end of the current line.
  • shift + option + any arrow: move like option + arrow while extending the selection.
  • option + delete: delete up to the beginning of the current word (or clear selection).
  • forward delete or shift + delete: delete the next character (or clear selection).
  • option + forward delete or shift + option + delete: delete up to the end of the current word (or clear selection).
  • clear: clear the current selection, if any.
  • option + clear: delete the current word (or clear selection).

    The Summary
    Many people may find Better Edit Keys to be very handy, but honestly, I didn’t. I had a hard time remembering the key combinations, and I was always picking the wrong one, which would perform a function that I didn’t want. My advice: download Better Edit Keys, and give it a try. I had no compatibility problems, and it worked fine with Mac OS 8 and all my text editors.

    True, it is time consuming to move back and forth from the mouse to the keyboard, but I find this much easier then accidentally deleting work because I was trying to remember a key combination.

  • Download Better Edit Keys 1.1
  • 
    


    *****

    All of the programs reviewed here can be downloaded at the My Mac Software Library, at http://www.mymac.com/software
    .


    Adam Karneboge (webmaster@mymac.com)


    URL’s
    http://www.amargosa.com

    http://www.stclairsw.com

    http://persoweb.francenet.fr/~alm

    http://www.mymac.com/software

  •  

    The Power to be Mediocre

    On October 1, 1997, in Uncategorized, by Mick O Neil

    The Power to be Mediocre
    Watching the face of Microsoft Chairman Bill Gates appear on screen at
    Macworld, my mind immediately leaped to that famous 30 second Super Bowl commercial first aired in 1984 where Big Brother’s address to a room full of passive nerds was interrupted by a lithesome blond who charged down the aisle, threw a sledge hammer into the screen, and introduced Macintosh – ‘the power to be your best.’. Almost by instinct I glanced over my shoulder, but the doors to the theater were blocked by corporate security…the rebel days were over.

    Alas, it was much worse. Standing on stage was Steve Jobs, the Apple
    co-founder. Instead of attempting to break loose from the Chairman and his iron hold on the computer industry, he virtually embraced him. Instead of a sledge hammer, he tossed the Chairman a purse that contained Apple’s Crown Jewels. I wondered why…and now I think I have some of the answers.

    Dancing
    First, it’s important to recall Apple’s last major deal with Microsoft. Of
    course, this is a vast oversimplification, but the story goes that the
    Macintosh was at a critical juncture and John Sculley, Apple CEO at the
    time, traded the look and feel of the Mac for continued development of
    Microsoft Excel on the Mac. The net results were the release of a
    competitive version of Microsoft Windows that still dominates the computer industry, a marginalized Macintosh market, and millions of dollars and man hours wasted on Apple’s ‘look and feel’ lawsuits. In retrospect, it was perhaps one of the worst deals in corporate history.

    More recently, there’s been some controversy over Apple’s QuickTime
    technology. Specifically, Apple contracted with a 3rd party to help develop QuickTime for Windows. Unable to countenance Apple’s success with a Windows add-on and incapable of developing an equivalent technology within, the Microsoft/Intel alliance hired the same company to bail out Video for Windows. Lo and behold, Apple programmers discovered amazing similarities in Microsoft’s code. Apple filed an injunction and forced Microsoft/Intel to rework their code. As part of the recent deal, Microsoft paid Apple 100 million dollars and Apple has agreed to drop such contentious issues and cross license core technologies. Potentially, of course, the market for QuickTime or a Windows equivalent is enormous.

    In Job’s words, “The two companies have reached a full cross-license
    agreement for all patents that exist and for patents that are filed within
    the next five years. It has been a very serious patent settlement.” To fully
    appreciate the potential impact of this agreement, Reuters interviewed
    spokespersons at Apple Singapore who indicated that. “As part of the deal, the two companies signed a broad patent cross licensing agreement…
    Microsoft could use the patents to Apple’s core technology for improvisation later on. Analysts have said Microsoft could be eyeing Apple’s software technology, including its multimedia capabilities.”

    The new Apple/Microsoft deal involves Microsoft’s investment of some
    $150,000,000 dollars in non-voting Apple stock along with a commitment to hang on to these shares for three years. Ironically, this part of Job’s
    announcement seemed to get the most press play and is probably the least
    important. In the short term, it did help shore up the value of Apple stock
    and it looked like a vote of confidence in Apple. Some cynics might suggest that it was akin to a fat farmer feeding the Thanksgiving goose.

    The truth is that Microsoft wants it all but can’t appear to have it all or
    the company risks federal antitrust action. ‘Cross licensing’ technologies
    while propping up what remains of Apple gives Microsoft the best of both
    worlds. There’s little question that, once again, Bill Gates has hustled
    Apple.

    It’s certainly possible that Windows 2000 could sport a Finder (perhaps
    called something appropriately innocuous like Interactive_Location_Manager) as well as much of the look and feel of Macintosh. If Windows 95 was scoffed at as ‘Mac 87′, Windows 2000 might be appropriately called Mac 2010. This may be bad news for Mac users but finally, the Mac interface – even a bastardized version – may pervade the industry. To an extent that’s good news for the ‘rest of them.’

    In an interview with Time Magazine, Jobs related how it suddenly dawned on him that Apple and Microsoft could control the industry together: “Another bolt of lightning is that Apple plus Microsoft equals 100% of the desktop computer market. And so, whatever Apple and Microsoft agree to do, it’s a standard. And I think that you’ll be seeing us work with Microsoft more, because they’re the only other player in the desktop industry. And I think you’ll be seeing Microsoft want to work with Apple more, because Apple is the only other player in the desktop industry.”

    So it took a ‘bolt of lightening’ for Steve to figure out that Apple plus
    Microsoft will dominate the personal computer market. I wonder how long we’ll have to wait for Jobs to work out the equation: Apple plus Microsoft equals Microsoft? One might suspect that he’s already toyed with this equation.

    The Real Devil
    In analyzing why Steve Jobs, co-founder of Apple Computer would agree to such a deal, it’s necessary to examine his commitment to the Macintosh
    platform. Jobs divested himself of 1.5 million shares in Apple computer
    about ten days before the Apple Board asked for CEO Gil Amelio to resign. This was hardly a vote of confidence in Apple, but Jobs claimed that he had given up on the Apple board taking any decisive action.

    As an Apple stock holder (albeit a mere 100 shares), I’d like to know
    exactly if and when Mr. Jobs became involved in the board’s decision.
    Certainly, if Steve was involved in or had any knowledge of the board’s
    action at the time of the sale, there’s a case for a Security and Exchange
    Committee investigation on the basis of insider trading. Though there’s been a lot of focus on the fact that Jobs didn’t take advantage of his
    pre-knowledge about the Microsoft deal, it doesn’t take a barefoot guru
    walking through the Palo Alto parks to have guessed that Apple shares might decline once the CEO was forced out.

    The stock sale and Steve’s attempt to keep it quiet demonstrate both a lack
    of commitment to Macintosh and a Jobs sleaze factor that now stalks his high profile publicity stunts. The naiveté with which he sold out to Gates simply demonstrates the incompetence that caused his earlier expulsion from Apple’s Board of Directors.

    The Pale Moonlight
    So the question arises, where does the Apple/Microsoft deal leave the future of the Macintosh platform? In the short term, there are plenty of reasons to be optimistic. First, the installed base of 25 million Mac users ensures that the Mac will not simply fade away. Second, the evolution of the PowerPC chip means that Macintosh will continue to outpace its Intel rivals in terms of processor speed for the foreseeable future. Third, Apple’s System 8.0 software is a remarkable improvement over earlier systems and distances itself even further from Windows as the premier ‘user friendly’ operating system. And finally, ‘Rhapsody’, Apple’s new multi-everything operating system, could breathe new life into the platform, particularly if it doesn’t stray to far from the Mac interface.

    In the long term, however, Microsoft’s developers now have free rein to
    catch up with the Mac and I would expect this to happen sooner rather than later. Once Windows really does compete, sheer market volume may kill Macintosh. Meanwhile, you can bank on Apple shipping boxes with Rhapsody running on Intel chips.

    A License to Kill
    Of course, no discussion of the Mac’s future can be complete without
    addressing the licensing issues. Mac journalists implored, begged, and
    harassed Apple until the company finally agreed to license the operating
    system. The Wall Street Journal even called Apple’s earlier failure to
    license its operating system one of the great corporate blunders of our
    century (similar to the recent Apple/Microsoft deal referenced above).
    Unfortunately, by the time Apple got around to licensing, the timing was all wrong. Though some of the licensees have done remarkably well in shipping their own versions of Macintosh, they’ve done so at the expense of Apple’s market share. Instead of growing the market, companies like Power Computing, Motorola, and UMAX directly competed with Apple and seriously cut into Apple’s revenues. Again, in the short term, Apple should simply kill its present licensing system. In the long term, however, Microsoft could end up the biggest cloner of them all!


    Mick O’Neil (mickoneil@mymac.com)

     

    Backing Up Is Hard To Do

    On October 1, 1997, in Uncategorized, by Brian Koponen

    Backing up is the most important thing that can be done in any computer user’s life. Every file that you’ve had for years may not be on a backup disk. Take a look at your hard drive and imagine losing all of it. It’s a horrible thought, but it could happen.

    I had never made backup disks of my information. For years, nothing ever happened to it. Some of these files were created on my old SE and transferred through each computer thereafter. As I had never lost any information from a crash, I never saw the need for backups. Then one day, that all changed.

    I shut down the computer normally. Nothing strange had happened the whole day while I was using my computer. But the strangest thing happened the next day when I turned on the computer; a disk with a blinking question mark appeared on my screen. I have seen this before, so I put in the Mac OS system disk and went on my merry way.

    Something was different this time, however. The hard disk icon did not appear on the desktop. Usually, when I restart with a system disk, the hard drive appears like normal and I continue working. So I ran Disk First Aid. It checked the hard drive and said that it could not repair the damage.

    I realized I had two options. One was to reformat the hard drive right there. The other was to go get Norton Utilities. The former did not seem like a good idea, so I bought Norton Utilities. I ran the disk doctor and it had some horrible things to say about the disk. But it did whatever it could and told me to backup everything and reformat.

    After I quit, the hard drive icon appeared on the desktop. I opened it and saw almost nothing. I opened the few folders that were there and realized that the repair did not get most of the files back. At least some of the things were there, so I closed the windows and went to get some disks to back up on to.

    I came back with a whole bunch of disks that were not used and opened up the hard drive window again to take a better look around. Upon this second opening, the computer crashed. I still do not know why it did this, but it was the last time I ever opened that hard drive window again.

    After the restart from the Norton disk, the hard drive was gone again. I ran Norton yet again, and even it was unable to repair the disk. I knew I had to reformat the drive. Before I did that, though, I knew I needed something better to back up on to than diskettes. I spent a couple days comparing all removable media devices. The best one seemed to be the Jaz drive from Iomega. I bought one and immediately reformatted the hard drive.

    Using the unerase portion of Norton Utilities, I tried to get my files back. The problem here is that the normal file scan retrieved nothing. I did a file pattern scan, in which it finds types of files, and it gave me some files. Listed as Pict1, Pict2, etc., I became highly discouraged. I backed up the types of files that I thought might have important information in them. I also ran several text scans so I could get some of the more recent and more urgent files. A text scan searches the whole drive for the words you type in, returning files with a lot of garbage, but some text mixed in. I backed these up as well.

    After this, I installed Mac OS 8, then the rest of my software. I basically lost everything on my drive. In a way, it was a good thing, because I back up every night now. I urge everyone to do the same. You can get software that will back up everything automatically, or you can do it by hand. I use the Find File to search for everything with the modification date of today. Then I sort through the list of files and copy everything that is important onto the Jaz drive. The search brings a lot of applications, preferences, cache files, and a lot of invisible junk.

    Backing up has to be the most important thing you can do. You are very lucky if you have not lost any files over the years.The investment is worth the anguish of losing important files. Now it doesn’t matter if my hard drive blows up, because everything is on the Jaz disk, waiting to be copied back to another hard drive.


    Brian Koponen (briankop@idt.net

     

    Macintosh Babble – My Mac Magazine #30, Oct. ’97

    On October 1, 1997, in Uncategorized, by Shay Fulton

    One in a series

    I now own a PC…

    Yes, you heard me right. Your beloved My Mac writer has actually purchased a PC and has it set up in his home, allowing all varieties of “PCism” to invade the area. A copy of Windows 95 and Microsoft Office now lie in my room… beckoning to me in the night. But I do not answer their calls. Instead, I stay here at my faithful, if slightly jealous, Macintosh.

    Alas, let me explain. This hunk of pure Windows was practically forced upon us. In order to “keep up with technology,” a member of my family was moved from the office to home. Since the office was Windows-based, they would have nothing to do with Macs. Fortunately, they were fine with the idea of Virtual PC, as long as it was fast and reliable. Unfortunately, our Mac cannot support Virtual PC. Therefore, buying a PC was inevitable. At least we got it for a good price.

    Don’t get me wrong, though. For a PC, this is an exceptional unit. It’s a Dell 200Mhz MMX machine complete with groovin’ speakers, a 4GB hard drive, a 56K modem, 32MB RAM, a 4MB 3D video card, and a load of other princely goodies (Dell systems have always impressed me… maybe it’s the 500+ ads they have in “PC World” each month).

    It’s hard for me to come to terms with the fact that the PC is faster than my Mac. My loyal Performa 6200 tops out at 75MHz, 1MB VRAM, and a 1GB hard drive. Yes, it’s true, the Windows box is much speedier than my Mac. The hard drive is faster, the memory is faster, the modem is faster, it’s all faster. But note the keyword here is FASTER, not BETTER. I still prefer to do work on my Mac. I still prefer to play games on my Mac. I still prefer to do everything on my Mac. My Mac, while definitely a dinosaur in computer years, is still capable of giving me the power I need to get the job done. My Mac is easier to use, is more stable (much thanks to Mac OS 8), and is much more fun. But we’ve all known that for years. Let’s have a brief run-down of the current advantages and disadvantages of the Windows system.

    Some disadvantages of the Windows system:

  • Hardware configurations are too complex on the Windows platform. With every man and his dog creating a video card for Windows systems, how can you ever expect to get all your software configured correctly? Hardware is a practically a mess. You have your drivers, your switches, your compatibility problems, and your adapters. For instance, after installing “Command & Conquer: RED ALERT,” my audio driver was completely erased. I had to dig through manual after manual to find the correct make and model of my sound card. Then I had to hop on the Internet, download the newest driver, install it, and pray that it works. If the sound card is not compatible with the game, I’m out of luck completely. Plug-and-pray is no understatement. I’m just lucky I’m not the one to install the printer.
  • Viruses are a major problem with the Windows platform. There are thousands of viruses out there, waiting to bring a premature death to your hard disk. I’ve used Macs for over five years, and have never had one virus scare. Call me crazy, but I disabled my virus protection software months ago. The PC, on the other hand, is a horse of a different color. I’m not joking when I say that the very first floppy we stuck into the machine infected the computer with a virus. Luckily, we had a copy of VirusScan around to wipe out the critter. But with thousands of viruses out there and our PC on a network, I doubt this is the last we have seen of the viruses.
  • DOS. Need I say more?
  • Windows is more complicated. Sure, PC users say it’s the easiest operating system to use, but these people are ignorant and should not be listened to. They’ve never used a computer that uses understandable file names and system files. While Macs have such obviously labeled items as “Photoshop Prefs” and “QuickTime Settings,” Windows has “systominTTG.exe” or “susiPOP.sys.” Weeding through a PC’s hard disk for useless files is unbelievably difficult when you have absolutely no idea what each file is for. Plus, various programs install and change files all over the disk, causing need for such utilities as “Uninstaller.” There are even books that teach you how to uninstall programs from Windows. Gimme a break!
  • Documentation is rarely written in correct English. If you’re lucky enough to actually get a manual for your hardware, be prepared to understand roughly 45% of it. Most of the manuals are prepared for multiple models of hardware, and thus much of what they cover doesn’t apply in your particular case. Almost all of the Macintosh documentation that I have come into contact with has been fairly straightforward and easy to understand. In all fairness, however, I feel inclined to point out one exceptional case of “Pathetic Read Me Syndrome” from the Mac side. This from the “Presto! PageManager” Read Me:

    “Presto! PageManager handles as many applications as up to 31 applications ‘correctly’ on its Launch menu, but the system is still remained at the limitation. This ‘limitation’ doesn’t mean that PageManager has a restraint on how many applications can be used. The mainly reason is even through all menus until 31st displayed on the Launch menu, which will not be grayouted or enabled moving properly.”

    It takes great talent to create a Read Me like that, believe me. It’s inspirational.

    Some advantages of the Windows system:

  • That cute paperclip ToolTip helper… even though he looks rather crazed.

    So, there’s my current situation as I venture into the PC universe. In the next few issues of My Mac, I’ll be bringing you up to date on my experiences and comparisons. All the while, I’ll be using each system on and off. And while it’s no fair battle to put my aged Performa against the latest PC, he’s ready to stand tall. The PC might crush my Mac in all of the speed tests, but my Mac definitely crushes the PC in all of MY tests.

    I’ll keep you posted…


    Shay Fulton (radarmen99@aol.com)

  •  

    Miner Thoughts – My Mac Magazine #30, Oct. ’97

    On October 1, 1997, in Uncategorized, by Pete Miner

    For those of you who don’t know, I do all of my computin’ on a Performa 550 that was manufactured in October of 1994. I bought it on New Years Day 1995, and its been a regular member of the Miner clan ever since. And although this inanimate member of the family was never formally given a name, it has informally come to be known as “the computer.”

    Recently I’ve been thinking I might have been better off buying a Wintel PC instead of this lowly 68030 Mac I have sitting in front of me. Not because I’m unhappy with this machine, mind you; on the contrary, “the computer” does everything I need it to do and does it well. But had I purchased, let’s say, a 386 PC on that cold and wintry first day of 1995 instead of this Macintosh, I most likely would have been forced to upgrade to the much faster Pentium or even a Pentium II machine by now, keeping me on the cutting edge of this ever changing computer technology.

    Why…?

    Because had I bought a 386 PC and not this Macintosh, I’m sure the PC would have either broke down mechanically or softwareally confused itself to death running Windows and I’d be using it as a door stop or paperweight by now. In which case I’d have been forced to either give up computin’ or upgrade to the latest and greatest Pentium machine that all my PC friends seem to have.

    But Nooooooo…, not me! I go out and purchase a low-end Macintosh (cuz I didn’t know nothing ’bout computers at the time!) that refuses to die no matter how much I abuse it. A machine, I am convinced, that will still be computing flawlessly, (albeit slowly) long after paleontologists dig up the fossilized pink furry remains of the Energizer Bunny and his drum.

    Ya see, I can’t bring myself to “Keep up with the Jones’” when my Model-T runs just as good as their Cadillac; slower maybe, but still getting me from point A to point B without breaking down. Also, had I bought a PC instead of a Mac, I wouldn’t feel so guilty every time I think about replacing it. As I found out, PC users don’t bond with their computers like us Mac fools do.

    Case in point:

    I was talking to one of my PC friends who just went out and bought a Pentium powered computer recently. I asked her:

    “What happened to the 386 you bought a couple years ago?”

    She replied:

    “Oh, that old thing! I couldn’t get it to run any of the new software they’re coming out with, plus it was making a funny noise every time I booted, so I threw it away.”

    Can you believe it? She just tossed it out with no feelings of remorse or even a hint of guilt. She spoke as though her computer were only a machine, a tool to be cast away when it no longer lived up to her demands. What the hell’s up with that? Strange and heartless people, those PC users!

    Sure, it would be nice to have all that megahertzal speed and mastodonal memory that comes in today’s computers, but for myself I need justification to ameliorate to one of the big boy Power Macs from my measly little Performa 550 with its itsy-bitsy 68030 processor running at the ridiculously low clock speed of 33MHz.

    I mean, no matter how hard I try to convince myself that it’s time to upgrade to one of those fancy, high speed Power Macs, I cannot for the life of me justify the expense or even the need beyond telling myself; “It sure would be neat to have one!”, which really doesn’t qualify as justification, that is unless you have a couple thousand dollars laying around that you don’t know what to do with. In which case, “It sure would be neat to have one,” is more than enough justification. However, that isn’t the case with me, so I have to come up with more substantial reasoning as to why I absolutely, positively, have to have a Power Mac.

    I’ve tried telling myself that I need to upgrade for my business, but then, (when I think about it) there isn’t any kind of spreadsheet or record keeping that I could do on a Power Mac that I can’t do on “the computer.”

    I tried convincing myself that since I write a column for the illustrious and world famous My Mac Magazine, I should have a nice big fat Power Mac to write on, but in reality I could be writing this stuff with a crayon and sending it to Tim via the U.S. Postal Service. He could then transcribe my musings onto his Power Mac, (or have his secretary do it) and you would still get my two cents worth of gibberish every month. Instead of “Miner Thoughts”, it would be called “The Crayola Chronicles.”

    Now if I were Mike Gorman, the gifted cartoonist that does the My Mac cover art every month and a good deal of the artwork at My Mac Online’s Web site, I’d have ample justification to own a whole bunch of those megahertz that one gets in a PowerPC machine. But this is what Mike does for a living. He needs a computer full of memory and megahertzs’. I don’t think I do, although, “It sure would be neat to have one.”

    Take Tim Robertson -please! He began publishing this rag on a teenie-weenie Performa 410 with only 4 megs of memory and a 40 megabyte hard drive. As the magazine got bigger and bigger, Tim’s hard drive began to shrink rapidly as he found himself compressing more and more of his personal stuff to make room for the magazine stuff that was pouring in. Not only was he running out of space to put his stuff, he was finding out that his machine just didn’t have the poop to keep up with his own ever increasing demands to make My Mac the premier electronic cyberspace fish wrap it has become. So Tim went out and jumped into the Power Mac fracas and came away with a Performa 6300. Now I don’t know if this was Tim’s only reason to upgrade to a Power Mac, but as far as I’m concerned, he had plenty of justification to do so. Just think, if Tim were still using his Performa 410, My Mac might only be a 4 or 5 page newsletter instead of the full blown magazine it is today.

    I thought I had finally found my justification to upgrade to PowerPC when I got a letter from Apple Computer the other day reminding me that when I bought my Performa 550 I may have been wrongly led to believe that it could be upgraded to a Power Mac easily and inexpensively. And although it can be upgraded, it is neither easy nor inexpensive. So, out of the goodness of Apple’s heart, and with a little nudging from the Attorney General’s office, Apple has decided to give me a good deal on an upgrade. A sort of good faith gesture on their part, I guess.

    They say they’ll send me all the parts I need to Power up my 550. Plus give me a coupon that will pay for the cost to have an Apple Authorized Techie do the installation. And all they want from me is $599.00. Wait, there’s more! For all my pain and suffering, they’ll throw in an extra 4 megs of RAM. Wow! Thank you Apple for lying to me and then providing me with more than enough justification to upgrade. If I’m ever going to do it, now’s the time, right?

    Well… maybe, but is this what I really want, an old body with new guts? What if I decide two weeks after I do the upgrade that my monitor is too small? (This is a one-piece machine remember.) I’d be screwed and stuck with a Power Mac that has a too-small monitor. That would really irritate me. Maybe I shouldn’t be so hasty. Maybe this isn’t the justification I’ve been looking for. Oh man, what should I do? What should I do?

    Sorry, I don’t mean to bore you with my indecision and inability to make a choice on something as simple as upgrading a stupid computer. After all, this ain’t a life or death choice I have to make here, is it? Of course it ain’t. So after thinking about it for the time it took me to proofread this weak column of mine, I’ve come to a decision.

    I’ll continue to use my weaky-squeaky Performa 550 until it no longer does what I need it to do. I’ll procrastinate (I’m good at that) about ameliorating until I can no longer keep this Macintosh of mine together with bailing wire and spit, or until I die of old age, whichever comes first.

    Yep! That’s what I’m gonna do.

    Hey! Thanks for helping me finally make up my mind. I couldn’t have done it without ya!


    Pete Miner (pete@mymac.com)

     

    The Kid Who Would Be Captain

    On October 1, 1997, in Uncategorized, by Susan Howerter

    There I was, quietly dithering about a contribution for October’s “My Mac” when the bottom dropped out of the Apple Cart. Apple had apparently swallowed Power Computing whole and spit out the rest of the clones along with their licensing, their future and even their ready to ship, hot into the box, next generation Macs. I scrapped the column for this story – a story that wrote itself. So, is there a silver lining behind each cloud? Who knows. But I have finally learned how to spell ‘license’. Which reminds me, why a multiple choice ending? Maybe I’ve been a teacher too long.

    The Kid Who Would Be Captain

    A MacTragedy With A Multiple Choice Ending

    Once there was this kid who wanted to be Captain. He was a dreamer, a schemer, a genius. And, as is the way of those who shift the world, he burned with a maniacal fire. Marbles were his passion. Not just any marbles. His marbles. He wanted to reshape the world as he remade the game. He would make the most marvelous marbles ever made. When kids called “Roundsters”, it would be his aggies that rolled across the ring; his shooters that brought ease and delight to sore knuckles. Someday his name would echo through the Marbles Hall of Fame.

    At the same time, there was another kid who wanted to be King. He too was a schemer, a dreamer, a genius. He burned with the same passions and the same fires. But his goal was to own all marbles on the block; someday maybe, all the marbles in the world. And when the cry went out to “Knuckle down”, the world would knuckle down with Willy.

    The first kid built a tree house high in the boughs of an apple tree. And there, with a few friends, he set out to change the world. He would be Captain of his fate, a Buccaneer on a Marble Sea. It was to be his life’s work. His calling. His destiny. (Did I say he was a bit of a fanatic with an ego the size of Alaska?). His marbles would be as fresh and clean and uncomplicated as the apples that overhung the clubhouse roof. And so he named them. Not Aggies, but Apples.

    The AppleTree was on a roll. Oh, what a marble they made! It was round and smooth, pure silk in the hand. It even had a little smiley face to warm the player’s heart. But the heart of the marble itself, the magic that could make a marble player out of even you or me, was a bit of genius in the very core. It was this genius that made these marbles go where no marble had ever gone before, i.e., where the players hoped they’d go. For, unlike all marbles before them, they rolled smooth and true. This magic touch deep in the heart of the Apple was code-named ‘Roll on Mama!’ (aka ROM).

    Soon after, as you walked the back alleys of America, you heard joyful cries of “Roll on Mama! Roll on!” Kids and grandparents and all the rest of us gathered round to watch the games. There lay the problem. For nothing that simple, that much fun, could be more than child’s play. Why, look how easily little kids could make them go. Grown ups, who had suffered through a painful rite of passage to master the old rules, were vocal in their contempt. “Kid stuff,” they sneered. “Toys!” They scoffed. “Not ready for the Big Leagues.”

    Meanwhile, Willy too would change the world. His first marbles, I hasten to say, were far more like prickly pears than smooth round apples. They left thumbs raw and fingers swollen. It was a bloody miracle if they worked at all without long, painful training. But while the rest of us shied away from these pesky pricklies, the grown ups among us, especially those grown ups who felt most comfortable in a pinstriped suit with a too tight tie, were impressed. “No pain. No gain,” they nodded as they ordered boxes and boxes of pricklies for their subordinates. Well, you didn’t think they intended to play marbles. They played golf.

    But Willy, definitely a part of the Big Leagues now and delighted to see the world beating a path to his cactus patch, wanted more. He too wanted marbles that lay smooth in the hand instead of leaving little blisters on every finger. Smooth was the way of the future. Willy took to hanging around the AppleTree in hopes that an occasional secret would fall at his feet. His persistence paid off. Eventually, he too developed rounder, smoother marbles though, as the prickly pear still lurked in the heart of each, little bumps and ridges peppered their surface. They felt, on the whole, more like oranges than apples. And so he named them. Oranges. Then, as if possessed by creative inspiration, he hurried off to patent the name (and all the secrets he’d acquired at the foot of the AppleTree) much to the surprise of orange eaters – and Apple users – everywhere.

    But the name was not the only surprise in store for the users. Due to their bumpity nature – which was, of course, due to the prickly pear embedded in the core – Oranges had a distressing tendency to zig when they were meant to zag. And quite often, when asked to roll uphill or down, they simply went splat.The Apple users giggled and jeered at such poor marble marksmanship, expecting a large run on the Apple stores. Surely Apples would be invited into the Big Leagues now.

    But that was the third surprise. Those same guys in tight ties that had sneered at the Apples smooth skins and friendly faces in the early days now extolled the approximation of simplicity in the unpredictable Oranges. And all those zigs for zags and sudden splats? “Just remember,” they said. “No pain. No gain.” The grown ups clung to their Oranges, warts and all.

    And now our story takes a painful turn. Oranges became more and more plentiful in the marketplace while some stores stopped stocking Apples altogether. Schools naturally preferred the handy Apples as they caused fewer fights on the playground and, more to the point, fewer nervous collapses in the Teachers Lounge. Even Principals could get the hang of the friendly little gizmos. But, as Apple stock went down, tempers around the AppleTree went up. Egos flared. Politics ruled. And heads rolled. Suddenly, there was our kid, Captain of the team, kicked out of his own club! Chagrin. What next?

    In Marbles, winner takes all. It’s that kind of a game. The Big Leagues played ‘for keeps’. But Oranges were sold on the open market while the AppleTree kept a firm grip on its stock of Apples. Although this meant better quality control – and higher profits – it was eventually clear that Apples were being buried under a flood of open market Oranges. And so, with much gnashing of teeth and spitting of seeds, the AppleTree decided to let a few select others into their league. For the first time outsiders too could make use of that apple magic with its little ‘Roll on Mama’ at the core. They even got to have a smiley face.

    For a time everyone was on a roll. Enthusiasm soared among the players as newer and faster – and cheaper – marbles hit the shelves. A creative fervor was unleashed among Apple lovers and Apple makers everywhere. Everywhere, that is, except up in the boughs of the old AppleTree, far from the players below. For somewhere they had lost the vision. It was rumored they now preferred golf to marbles. (Their ties got in the way.) Market share plummeted. Politics ruled. Once more, heads rolled. And then, the world shifted again.

    The Captain was back! Apple lovers held their breath. What next? Was this a return to vision, charisma, maybe even market share? They remembered the good old days when Apples ruled and marbles rolled. Then they remembered again. In the good old days, when the Captain held sway, there was only one rule. It had to be his way!

    August, 1997. The marbles world shook and shifted and shook again. Apple lovers heads were spinning faster than the marbles in the ring. The Captain told an assembled crowd of marble makers and aficionados that winners didn’t have to take all. The rules had changed and old rivals were new friends. From now on they would play ‘for fair’. And to prove it, there was the King right there on the stage. Willy’s smile twenty feet in the air.

    But fair for whom? Soon it was clear that nothing was clear. Apple lovers hung out on the Internet watching Marbles unravel with the same fascination with which they had once watched CNN as the Iron Curtain fell. Miss one day, you were a day late and a country short. Only now it wasn’t countries, just marbles. Not nearly so important – except that these were our marbles. Our future.

    September came. Still we were bound to the Internet. The AppleTree ate one company for Labor Day’s lunch and left the others in limbo. They threw ‘Chirp’ out the window and put the rest of us behind the 8-Ball. The smiley faces went grim and then blank. And that was how our story stood at the end of the first week in September. What next? Where will we be by October when our story sees daylight? Only the Captain knows.

    Four Possible Endings to Our Tale
    A MacMultipleChoice Test:
    Select the one that suits you best

    FIRST: How Sweet Revenge
    The Captain … kicked out of his own club! What Anger! What Shame! What a need to be avenged! And avenged he would be with the same charmed egotism that helped build those marvelous marbles from scratch. It would take an insatiable determination and a truly focused fanaticism. But hey – isn’t that what our kid is all about? So, after years of dreaming and scheming, he ingratiated himself back into the club. And then, like a Trojan Horse at the gates, he looted and burned that clubhouse – lock, stock and AppleTree. Not, though, until he had traded his most valuable secrets with his old friend and nemesis, Willy. Then he picked up his marbles and went home.

    NEXT: A Conspiracy of One
    The Entrepreneur … kicked out of his own club! What Anger! What Shame! What a need to be avenged! And avenged he would be with the same driving egotism that helped build those marvelous marbles from the start. It would take an insatiable determination and a truly focused fanaticism. But hey – isn’t that what our kid is all about? So, after years of scheming and dreaming, he infiltrated himself back into the club. And then, like a midnight raider in his own barn, he burned that clubhouse down – lock and stock. Remember, his stock was long since sold. The AppleTree, now scorched but standing, was ready for the plucking. And when the ashes cleared, he bought that old tree back and there he built the Next Clubhouse.

    THEN: Fruit Compote
    In this, the best of all possible worlds, Apples and Oranges live on forever. And there is a chicken in every pot and a MacWin on every desk. And Santa comes twice a year. Ho Ho.

    THEN AGAIN:
    Maybe we should just … Let it BE.


    Susan Howerter (susan@mymac.com

     

    Good Apple Reporting!

    On October 1, 1997, in Opinion, by Russ Walkowich

    Mac users constantly complain about the coverage of Apple/Mac products by the press and the way that the reporting is constantly slanted in the negative point of view. Mac users long for positive coverage and speak of what a difference more even-handed reporting would make in influencing people to purchase a Mac.

    Well, I’m here to tell you that I have proof-positive that unbiased reporting by the press can result in positive results for Apple. For example, the September 1997 Consumer Reports’ review of computer systems for the home office gave the Power Macintosh 6500/250 a glowing report, citing Apple as earning one of the highest overall brand ratings, plus high marks for reliability and service. Personally, I know it’s been such a long time since I’ve seen a good/great report on an Apple product that I went out and purchased the issue just to make sure that it was actually in print.

    Continue reading »

    Tagged with:  

    Wall Writings – My Mac Magazine #30, Oct. ’97

    On October 1, 1997, in Uncategorized, by

    Hello out there to all you My Mac readers! I’m back after my one month college-adjustment-leave-of-absence. In that time, I have learned a couple of valuable lessons:

    1. You don’t have as much free time in college as you think you do.
    2. Homework always takes longer than you think it will.
    3. College football is tougher, more demanding, and more time-consuming than high school football.
    4. Always be careful about what you write when you send something to your publisher, because you never know when it might see print.

    I couldn’t resist that last one; I had fully expected to not see my column at all in the last issue. And of all the things to see reprinted, that letter to Tim was the one I least expected! After that, I’m glad to have some fresh material to publish, and I don’t plan on missing too many more months in the near future!

    Seriously, this month I will tell you the story I had meant to last month, but some unforeseen circumstances made it impossible for me to do so. Here we go!

    Upgrading a Downgrade
    For the last two and a half years, I have enjoyed using my family’s Macintosh LC 575. While not outstanding, it’s a pretty decent system – CD-ROM drive, ’040 processor, 250 megabyte hard drive. But as I prepared to go to college this summer, my family made it very clear I was not going to take their computer with me. So, what was I to do?

    It was suggested to me by a number of people that I should buy a used or refurbished Power Mac. Weighing my options, and my pocketbook (since I have now officially entered the ranks of the starving college student, that is an increasingly important factor!), I decided that the best I could do would be to buy a first-generation Power Mac, such as a 6100 or, at best, a 7100.

    Then, my dad had a good idea – my family’s first computer, an original LC, has been sitting dormant in the basement for a couple of years. Why not take that along with me?

    While I initially thought taking that glorified word processor with me would be a waste of desk space, the option became more attractive to me after some careful thinking. If I went with the used Power Mac, I would be buying a computer that I would want to replace in a few years, anyway. A 6100 won’t run Rhapsody, and its 66 MHz 601 processor is incredibly outdated by today’s standards. On the other hand, if I used the LC, I would also have a computer that I would want to replace in a few years, but at a fraction of the cost. After seeing the situation in that light, I readily accepted the LC. I had a computer of my very own.

    Time out for a quick sidebar: I love the LC’s pizza box design. That, coupled with its small-but-cute 12 inch RGB monitor, makes for a nice system with a small footprint on the desk. Very attractive looking, in my mind, and one of the best desktop designs I’ve ever seen. Everything is pretty easy to get to inside, also. Why did Apple stop making these? It sure looks a heckuva lot better than the relatively UGLY LC 575 I’m used to. OK, back to the regularly scheduled program…

    I would have to spend a little dough to make the LC useful, however. The first thing I needed to do was increase the RAM. The most the LC can have is 10 megabytes, which meant buying two 4 Meg SIMMS in addition to the standard 2 Megs. I searched around for the best prices, and settled on choosing Coast to Coast Memory. I was very pleased with the company. They were polite and helpful while taking my order over the phone, delivery was prompt, and the memory is trouble-free. All RAM they sell also carries a great warranty. Their web site is http://www.18004MEMORY.com
    , which just so happens to be their phone number as well.

    Now that I could handle running more than SimpleText on my machine, I needed storage space. The LC’s 40 meg internal hard drive was much too small for me, but I didn’t want to waste the money on a big one or two gigabyte drive. Once again, I took to the web to find the best deals. MacResQ turned out to be the company I settled on. They offer tons of used and refurbished equipment: complete systems, hard drives, printers, and more. I picked up a 170 megabyte internal Quantum drive for around fifty bucks, and it fits my needs nicely. This was the first time I had ever placed an order over the Internet, and I had no problems at all with the transaction. You can check out MacResQ for yourself at http://www.macresq.com
    .

    I’ve got the memory and the storage space. Now, I had one problem – the 16 MHz 68020 processor in the LC was glacially slow. I couldn’t believe I actually used this computer every day for over three years before my family purchased the LC 575. Something had to be done about that.

    The search for the proper accelerator was a tricky one. I didn’t want to choose one that was too “low-end,” because it wouldn’t be worth the investment. However, I didn’t want to choose one that was too expensive, either, because then I’d come close to spending so much money that I just as well have bought that used 6100.

    Several companies offer a dazzling array of accelerator cards that fit into the PDS slot of the LC, and most work for all of the LC series – I, II, or III. The choices in processors, external cache, extra SIMM slots, and FPUs make for an almost endless list of possible configurations. I settled on the ThunderCache, a 33 MHz 68030 processor upgrade with 32K of external cache, for only a hundred bucks, from MicroMac Technology (http://www.micromac.com
    ). The folks at MicroMac were wonderful, especially their tech support. They were very helpful when I ran into some installation problems, and when it turned out that the accelerator was defective, they were very good about taking it back and sending me a brand new one. The ThunderCache is supposed to increase the LC’s speed by 170%, possibly up to 220%, and although I haven’t done any formal testing, the machine does feel twice as fast. At least it can keep up with my typing.

    Some of you out there may remember when I got a 33.6 modem, and tossed aside my old 14.4. The same goes for when my family bought a color printer; our old monochrome StyleWriter got thrown in a closet somewhere. Those two peripherals are now integral parts of my dorm room desktop system.

    Finally, I needed to get the software installed onto my hard drive. This looked to be a little tricky, since a lot of software comes on CD-ROM now. Thank God for the Zip drive!!! I now have a complete copy of the System software installer CD-ROM on a Zip disk, and another disk full of essential software such as ClarisWorks, Eudora, Netscape, and many shareware titles.

    So, for only slightly over $200, I transformed a 16 MHz 68020 with 4 megabytes of RAM and a 40 meg hard drive into a 33 MHz 68030 with 10 megs of RAM and a 170 meg hard drive, complete with modem and printer. I’m ably running System 7.5.5, and can use 2.0 versions of Netscape or Explorer without a problem. What seemed like a pathetically outdated, unusable system turned into a pathetically outdated, perfectly good and useful system. Granted, I was lucky to have so much used equipment lying around in my home, but a little research showed I could have gotten everything for slightly under five hundred bucks, which is a good deal in my mind.

    The moral of the story could be that there’s a lot of life left in those old computers that have been left for junk. The moral of the story could be that you don’t need the most powerful Mac around to be efficient and happy with your computing experience. The moral of the story could be that there are a lot of good deals to be found on the Internet and through smaller outlets, rather than ordering through catalogs or buying at your local computer superstore. Those could all be good morals. Take your pick.

    I’ll stick with my own personal moral: taking the time to type out a personal story that will be read by thousands of people, and that has absolutely nothing to do with the price of rice in China, is a lot more fun than doing that half-completed General Chemistry assignment sitting on top of my monitor. (Editor’s Note- back to homework now, Mike!)

    So, if you’re still with me, thanks for indulging me and reading about my new computing environment. I would have loved to keep going and talk about my troubles getting onto the campus network, coping with the nearly 100% Windows-based campus computer labs, and so forth, but I’ll save that for next month. There’s a lot of good fodder for stories in this… I’ve got my monthly column covered for well into 1998 now! (Just kidding. No one could possible stand reading about this old LC every month for the next six months, not even me!)

    I’d also love to has over the recent goings-on at Apple, the clone situation, and so forth, but I’m not feeling that serious right now, and I’ll leave that to the other thousand writers out there. So, until next month, happy Macintosh computing!


    Mike Wallinga (mlwall@mtcnet.net)

     

    Peace At Last

    On October 1, 1997, in Uncategorized, by Jim Moravec

    The following is an actual letter from a friend of mine, unedited except for his name.


    Date: Wed, Sep 10, 1997 6:51 PM CST
    From: [A Friend]
    Subj: Re: Jokes from Jim
    To: JimMoravec

    Jim, sorry I have not answered your mail. Damn puter was down again,for almost a week. I must have a virus or sumpin. Got it fixed once then went down again last night. Just got everything back to normal a few minutes ago.
    Thought I had better say “hi” in case it goes down again. I have found
    several strange files in my auto exec which I have not seen before.Things
    like “Ghostme”. I know this stuff didn’t come with the ‘puter.

    Well,better try to get all my mail answered.

    Thank God for tape back-ups.

    me


    Like so many other people who have been Wintel users for awhile, my friend endures major computer problems and software malfunctions on a regular basis. Mind you, these are not minor issues; in fact, he regularly drops completely out of sight while he’s forced to pay some ‘expert’ to fix his limping machine. As you have just read, he really doesn’t have a handle on the cause of his woes, and is forced to operate as if his electricity were supplied by a 30 year old generator with a bad carburetor and a couple of scored cylinders.

    What was it about this particular letter that so unsettled me? Perhaps it
    was the tenor of it – hastily written as if on a sinking ship – that got me
    thinking again about the fate of those people using Wintel boxes. For some reason, this letter has me asking more questions than ever.

    Why, Why, Why?
    Why do so many people put up with his kinds of problems? His machine and software isn’t ancient; why should he have to endure so many glitches? And why do so many Wintel people not only endure such problems but continue to endure such problems? Why do these same people, incredibly, make excuses for their machines?

    When you visit any computer store, why are the people waiting in line for a service technician almost always carrying some non-descript Wintel box in their arms? Why is it so difficult to talk to some people about a far easier way to do one’s computing? Do they somehow believe that a slavish devotion to an awkward operating system is something akin to loyalty? How do we reason with people who continue to defend their flawed rationale in the face of reality and the facts?

    Indeed, isn’t this the very problem we Macintosh people are really facing,
    wherein potential customers are so brain-washed about Wintel machines that they can no longer reason effectively? Even when we prove to them – using their own magazines and testers – that their machines are less reliable from a hardware perspective, clunkier and less efficient from the software perspective, slower, and now even often more expensive, they still will not yield ground. Why? Why? Why?

    The Answer to ‘Why’
    I say, perhaps it’s time we face the facts and get it over with: THERE IS NO REASONING WITH THESE PEOPLE. Ever. There IS no answer to ‘why’. If we were on the bridge of the Starship Enterprise, Spock would turn to us and declare flatly, “It is, quite simply, illogical”. Sadly, we must realize that trying to talk to these people in an intelligent way about the Macintosh is simply a complete waste of time and breath. Worse, it is illogical. It is as fruitless and illogical as trying to reason with a Tribble about reproduction and family planning. And like Spock presenting Captain Kirk with the reality of some serious predicament the crew has found themselves in, we must also coldly face this reality: that for some strange reason, there is a segment of the world’s population that is ‘imprinted’ with the Wintel way of life, and like a duckling following a poodle because it was the first thing it saw after breaking out of its shell, these people now think Microsoft is their mama. Like nature’s realities, it’s just that simple – and pathetic.

    There are certain realities in life that we all accept; the thousands of
    personal choices and circumstances whose unique blend becomes the persona of an individual. We all have our own little histories that mold us, but when we view the ‘fringes’ of society, we see people whose lifestyles and choices – some made beyond their consent – have brought them to a place in life that no ‘normal’ person would want to be, and yet, perhaps even because of these choices, those people now defend their lifestyles. Psychologically, it’s probably the only thing they can do.

    We have read and heard of the prison inmate who has lived fifty out of his seventy years behind bars and knows nothing else (or better), and now
    actually prefers the ugly drabness of prison life. Or the otherwise intelligent person who drops out of society to live – and die – with others who believe without question that a spaceship is coming to take them away to a better life. Or the ‘old guard’ communist who will argue the benefits of communism from a squalid one-room apartment outside Moscow, his faded pictures of Stalin and Lenin forever watching over him. For so many reasons: fate, temperament, personal choices, brainwashing – whatever – there’s just no ‘getting through’ to these people.

    Unfortunately, there is a certain percentage of the computing population that must be recognized as ‘imprinted’, and ‘converting’ these people is therefore nearly impossible. Like that old-timer in Russia, they just stare out of their cracked and dusty windows, forever convinced their way is best.

    Dealing with the Opposition
    Then how best to deal with these people? Is it e-mail diatribes, expertly
    argued? Will a barrage of Mac tidbits and facts do the trick? What about
    jokes and cartoons? Nope. All that fun stuff is an utter waste of time.
    People have tried all of the above (and more) for years, only to come to the same conclusion: Wintel people are brain-locked and will refuse to change, so please don’t bother them with mere facts. In fact, I have never heard of anyone ever ‘winning’ a convert over as the result of Mac evangelism. Oh, I’m sure there must be a few out of the millions of Mac people, but I personally haven’t met any. My guess is the number of ‘converts’ must be a paltry few, something around 1% of all Mac users. And that’s being optimistic.

    In any case, Macintosh evangelism, although the right thing to do officially, is best reserved as an Apple Corporate affair – an official
    attempt at disseminating facts for those interested in learning about the Macintosh. But trying to get Wintel types to visit that particular Apple site is like trying to convince the plumbing union’s bowling team to give up their only night out to visit the women’s history seminar on the fourth floor of the public library. They may know it’s there, they may even know it would be good for them, but don’t bother to waste your breath ‘cuz they ain’t goin’, pal. And however much fun Mac Web sites are for Mac people, the fact is they are really just preachin’ to the choir.

    Instead, I suggest we accept reality and immediately stop trying to convert
    people
    . I suggest we start right now. That’s right, all Mac people should
    stop wasting their time and energies and simply concern themselves with
    moving ahead to the future of fun, convenient, and effortless computing.
    Mark your calendars. Take note of the time. As of NOW we shouldn’t waste any more time fruitlessly cajoling others to switch to a Mac when they’re already pre-programmed against it. Eventually, a few of them will see the light on their own and may finally become Mac users. That must remain our small consolation.

    While this means that Macintosh evangelism is most profitably directed to new users untainted by the the Wintel syndrome, it also dictates a gentle
    persuasion
    . There is no need for shouting or exhortation; for some reason, people either are ‘Mac people’ or they’re not. Our efforts should be in educating the newest users to the benefits of the Macintosh, and then not to lose our perspective when about 90% of them turn away. No, there’s no way to logically come to grips with that fact other than to blame fate, psychology or maybe even genetics.

    In other words, we must recognize that there will always be more weeds than flowers in the meadows.

    Reality TV
    When one watches enough cable TV nature shows, eventually even the most sedate urbanite learns that in the world of nature, ‘natural selection’ is a harsh reality. And like a gentle gazelle that stumbles into a pride of lions, Wintel people now stumble into the future of computing. As they wait for their promised minor incremental update of Windows to arrive in a year or so, chances are some strange, new virus will do them in. We needn’t weep for them; it’s just nature and natural selection at work.

    And just as the gazelle herd instinctively knows it’s their fate to be eaten by everything higher on the food chain that can catch them, the Wintel herd has learned to accept expensive hardware shutdowns and software lockups. Hey, they even budget for it! Deep down, they know that if some deadly virus doesn’t get their hard drive, odds are something else will. And really deep down, they all know what the year 2000 holds in store for them. Like watching lions pull down their bleating prey, we might shudder when their end comes, but we’re relieved to be able to shut off the nature program and turn on our friendly Macs.

    With the pressure of Mac evangelism now off my mind, I can truly say I feel greatly relieved. I just couldn’t carry the fate of my Wintel friends with me all the time; it was simply too much for me. Now that I’ve finally recognized the inevitability of their ‘Wintelness’, I’ve also found that I can enjoy my Macintosh and my computing experience much more, relieved through my personal epiphany of the constant need to answer, argue, defend, and convert. Now, when my Wintel friends have problems of the most Microsoft kind, I just smile and change the subject.

    I can’t tell you how much better I feel…


    Jim Moravec

     

    Bits and Pieces – My Mac Magazine #30, Oct. ’97

    On October 1, 1997, in Uncategorized, by Grant Cassiday

    What is the press up to? Find out every month here in Bits & Pieces!

    THE LITTLE GUYS
    On September 6, the New York Times had a very interesting article detailing some of the current waves being made by previously deposed Apple co-founder and current acting CEO Steve Jobs. (Let’s see him put that on a business card.) First, as his recent repeated run-in’s with the clone-makers should have prepared us, Jobs has killed the idea of letting another piece of Apple’s business, in this case Newton, get spun off from the parent company. A decade ago, it was an internal battle between Jobs and then-CEO-to-be John Sculley over the Newton (and the entire concept of hand-held computing) that eventually led to Jobs leaving the company. He didn’t believe in Sculley’s vision and thought the Newton was the wrong path to follow. Sculley took over the company, followed the path, and Apple has been trying to make Newton viable ever since. But now that Jobs is back and calling the shots, he’s keeping Newton in-house amid speculation that it will undergo a corporate cross-breeding with Apple’s eMate education computers.

    PowerNC?
    Another vision by another rival CEO has apparently been embraced by Jobs with the education market in mind. That is the vision of the network computer, endlessly promoted by Larry Ellison, CEO of Oracle and new board member at Apple. Network computers are computers that store their data and programs not on a local hard drive, but on a centralized server. The idea has been promoted to businesses as a way of simplifying system maintenance and eliminating endless hardware upgrades. According to Business Week (September 8), Jobs is putting a plan together that would have Apple develop and sell network computers for the education market. Schools have traditionally been very loyal to Apple, but the cost of Macs relative to the security of investing in the company’s future has turned more and more schools toward the Wintel dark side. Network computers would hopefully enable Apple to install cheaper systems for educators.

    CHEAP SEATS
    As reported in the August 18 issue of Information Week, Apple board directors used to get $28,000 a year for simply being on the board. For board members of a company like Apple, $28,000 may not be the incentive that it might be to the rest of us. But soon they won’t even be getting that. A new plan has this fill-the-chair salary being paid in stock options with hopes that the board members will then have incentive to make sure work is being done to turn the company around. The article also notes that Gil Amelio, former Apple CEO, has given notice that he would like to sell 120,000 of his shares in the company.

    SINKING SHIP SYNDROME?
    Infoworld reported in September that the latest power at Apple to leave the company was “vice president of marketing Guerrino De Luca.” De Luca said that his decision to leave has nothing to do with his vision of the company’s future and he thinks that Apple will “shine again.” Regardless, Infoworld thought it worth noting that De Luca is the latest in the following string of executives to leave Apple this year:

  • George Scalise, executive vice president of operations
  • Rick LeFaivre, vice president of Apple’s Technology Group
  • Tetsuya Shiga, president of the company’s Japanese unit
  • Jan Gesmar-Larsen, general manager for Europe, Middle East, and
    Africa.

  • Marco Landi, head of Apple’s worldwide sales effort
  • Sativ Chahil, senior vice president for worldwide corporate marketing
  • John Floisand, senior vice president of worldwide sales
  • Fred Forsyth, senior vice president in charge of Power Macintoshes
  • Heidi Roizen, vice president of developer relations
  • Christopher Escher, vice president of corporate communications.

    Well, I suppose every company has some turnover.

    WHO KNEW?
    Did you know that our Macs were named after stereo equipment? Don’t let that rainbow colored Apple on the hardware fool you. According to a recent article in the New York Times, McIntosh was a brand of stereo equipment back in the ancient days of vacuum tubes that had a following every bit as loyal as today’s Macintosh computer users. Recently, the company responsible for McIntosh released 30-year commemorative reproductions of equipment considered state of the art when it was originally released. “The sweetness and light the retrophiles hear in their tubes is reflected in the appearance of the equipment: the gentle glow of the tubes, rising in intensity as the machines warm up, the simple cases and simple controls. Equipment like the McIntosh Commemorative even leaves the tubes in view. For buffs, the glowing tubes are like old-fashioned chemist’s retorts, representing the alchemy of tube technology. ”

    Yes, it definitely sounds like a passionate relationship between devotees to hardware and the product they love. The Times continues: “The reissues recall a time when hi-fi equipment inspired the same devotion to performance, the same argumentative loyalties, that are today reserved for computer gear. The shift in high-tech chic was marked in 1983 by Steve Jobs’ choice of Macintosh as the name of Apple’s computer. Macintosh was a variety of apple, of course, but Jobs knew that customers would hear overtones of the premium stereo equipment and the countercultural ’60s music played on it.” Apple even had to pay a licensing fee to the makers of McIntosh stereos … they held the trademark rights to the name Macintosh as well. (Publishers note: McIntosh sound systems are still being built today, and are in fact very expensive. They also make some of the very best audio equipment I have ever tested)

    DOUBLE SQUEAK
    Dwight Silverman of the Houston Chronicle recently had something he wanted to get off his chest: Why does the Mac still use a one-button mouse? Indeed, an innovation that the cynical would say Microsoft developed simply to differentiate itself from the Mac OS has become an integral part of the way the Windows operating systems work. Silverman concedes that multi-mouse button programs and hardware can be purchased for Macs, but that Apple should incorporate the multi-button strategy into its “overall design.” He testifies that the right-mouse button features of Windows OS’s are some of his favorite aspects of the platforms. And, as one of the masses forced to use Windows at work, I must admit that I agree.

    THE CLONE NEWS
    For those of you who think it’s odd that the news of the continuing war between Steve Jobs and the Mac Clone makers didn’t get attention earlier on in my column, look at it from my point of view:
    –”Hell Hath No Fury Like a Mac Cloner Scorned” (Business Week, Sept. 1): This article reports that Jobs wants to cut the Cloners out of the Mac business. Power Computing suffers internal battles and the president of the company quits after plans to go into legal battle with Apple are dumped. Motorola planning to produce and sell Mac CHRP machines this fall with or without Apple’s blessing. UMAX makes noise that Apple will have to buy the cloners out of the market to keep them quiet. Wall Street wonders why Apple seems to be afraid of the competition and Apple argues that they are now competing for a piece of a shrinking pie, not the growing one the cloners were supposed to create.
    –”Apple Reverses Strategy on Cloning” (New York Times, Sept. 3): Apple announces plans to buy the Mac business of Power Computing for $100 million and Power Computing announces plans to start making Wintels. Apple says similar deals with IBM, Motorola, and UMAX will follow. These companies can still produce System 7 Macs and System 8. Mac business is still up for negotiation. “IBM is not going to fight this.”
    –”Mac Cloners Rise Up Against Apple” (Chicago Tribune, Sept. 5): UMAX decides to fight, threatening to take Apple to court over the licensing deal rather than give up its Mac business.
    –”UMAX Allowed to Continue Making Clones” (Chicago Tribune, Sept. 6): Rather than go to court, Apple changes its mind and agrees to let UMAX continue licensing the Mac OS … for a higher fee.
    –”Motorola’s Warning Sinks Stock” (Chicago Tribune, Sept. 12): Motorola announces projections for the demise of their Mac cloning division to impact the bottom line. Negotiations for the Mac OS licensing agreement, however, are still in progress.
    –”First, Kill All the Clones!” (Business Week, Sept. 15) … a title that any editor would love to be able to use, no doubt. In the article, Steve Jobs is asked about the reaction of the Mac clone makers to the Mac OS licensing troubles: “They’re not all happy.” Apparently not.

    MacToid
    –As reported last month, Apple selected a new advertising agency for its domestic advertising. The European division has followed suit, choosing TBWA International (a division of the new domestic agency) to handle the creative portion of its advertising.
    Business Week (Sept. 15) recently conducted a survey of Ivy League schools to discover if Macs are still favored over Wintels. The results show that schools (among them Dartmouth, Brown, University of Pennsylvania, Princeton, and Columbia) are all undergoing culture changes that are pushing Apples aside. The survey was prompted by Yale’s decision to notify incoming freshman that Macs were no longer recommended to new students. Software used by the school in maintaining its network is increasingly being written only for Windows, and Yale is worried that it will not be able to support the Mac platform for much longer.


    Grant Cassiday (GBCassiday@aol.com)

  •  

    Starting Line – My Mac Magazine #30, Oct. ’97

    On October 1, 1997, in Uncategorized, by Barbara Bell

    Dear Readers:

    More interesting changes are taking place in the world of Apple. I read Apple bought out the Power Computing license. Is this the end of the clones? Maybe, maybe not. One thing I do know: It means one more Windoze maker (Power Computing responded by letting the world know they will become another Windoze manufacturer.) Depressing.

    Now, I’ve heard both sides of the argument. One side says purchasing clones takes money and market share away from Apple. The other side states that, as a longer term strategy, clones equal more people using the Mac platform, and hey, Apple does receive royalty payments. Whichever argument you prefer, the bottom line is Apple never came across as particularly committed to their clone makers. Because they are perceived as uncommitted (or is it noncommitted?), the clones never had a chance of making money for Apple. And for users? We have fewer choices, at least for now. We’ll see what Apple has in store for us. Maybe I’m panicking…only time will tell.

    On to other topics: One of the nice things about being located near a major metropolitan area are all the free seminars that come up. For instance, Apple, Adobe, and Xerox of New England are holding a “Color in Concert” seminar, showcasing the “latest Apple and Adobe updates” as well as the “newest additions to the Xerox color family.” (If you recall, the college student who color-copied $10,000 worth of $20.00 bills for his tuition used a Xerox color copier!) They always have nice giveaways at these things, too. This one is holding drawings for:

  • Digital color camera
  • PagisPro software (what is that?!)
  • Celtic tickets
  • The old standbys: T-shirts and mouse pads

    Now, if only I had the time and energy to attend all these conferences!

    I had a wonderful response to my rantings about AOL last month. Jed (J45rpm@aol.com
    ) wrote of having the same problem of losing bookmarks when he upgraded to version 3.0. He even went so far as calling tech support! Do you think that solved the problem? Think again! To make matters even more interesting, his spontaneous logging off happens when he hears the “Welcome!” At least I’m on-line for a few minutes before problems occur. AOL tech support has provided no help. Jed has reinstalled the software, increased the RAM, decreased the RAM (RAM devoted to AOL, that is), re-installed every component, cut back on non-essential extensions and zapped PRAM. If anyone has any suggestions, please e-mail him! Jed has a Performa 6400/180.

    I also received an e-mail regarding printer problems. Bill Ingraham (winga@praxis.net
    ) wrote that his DeskWriter 520 would not print for several days. The error messages stated either the printer was not turned on or the connection was faulty. He upgraded to DeskWriter Driver 6.0.3 which ended up being a bug fix. His problems vanished. Lesson learned: Upgrading does not always mean the latest and greatest. Upgrades are also bug eliminators.

    Before I move on to this month’s helpful hints, I just have to brag a little bit. My boss bought a PowerBook 3400/200. What a magnificent machine! We were able to take advantage of the Macworld show specials: free 32MB RAM upgrade and a few miscellaneous other items (I only really care about the RAM!).

    The screen on this thing is bigger that what she had on her old Mac II (yeah, it’s a huge upgrade in equipment for her). It’s fast, very lightweight, and the floppy drive pops out for replacement by a CD-ROM drive. If I looked, I could probably find a couple of other things to stick in there as well! :-)

    As soon as the RAM arrives, we’ll be loading up Virtual PC and MS Works 97. Not by choice, but out of necessity. We work in a Wintel environment and they absolutely freak out over Macs. In fact, many people were surprised she purchased a Mac. It’s surprising how many Wintel folks just don’t know that compatibility has been a non-issue for years!

    Alright, enough of my rambling. Let’s go to the important stuff…

    Helpful Hints

    HH#27: Upgrading RAM- After you’ve added RAM to your Mac, enter the Memory Control Panel. Click on Use Defaults and your System will check the amount of RAM it has. Your cache level will change appropriately. (To find the Memory control panel, go under the Apple in the upper left-hand corner of your screen. Click and hold. Scroll down until you see Control Panels and open it up. Look around until you see the Memory option and open it. There you are!)

    HH#28: Automatic Opening Windows- With most CDs and some diskettes, inserting the item automatically opens a Window (try this with your Disk Tools diskette or with any of your CDs). If you find this annoying for whatever reason, there is a way to keep the Window from opening. Just hold down the option key while inserting the CD. I tried this, it works!

    HH#29: Opening Extensions Manager during start-up- Hold down the space bar during start-up. This opens the Extensions Manager so you can do what you need to do quickly! (Reminder: Holding down the shift key during start-up prevents all extensions from loading.)

    Internet Site of the Month: Law on the Net, www.nolo.com
    . Written in plain English. I highly recommend it. AOL also has a very good law references. Use the Find function under the menu item Go To. Type in the word Law, and you’ll get lots of stuff, including the AOL version of Nolo.

    Last, but certainly not least, if you have a particular area that’s giving you trouble, e-mail me. I’ll answer you both personally and in the column. I promise I won’t use your name if you don’t want me to!

    Have a fabulous and safe Halloween! Adiós!


    Barbara Bell (pr@mymac.com)


    Websites mentioned:
    http://www.nolo.com

  •  

    FileMaker Pro 3.0 – Review

    On October 1, 1997, in Uncategorized, by Fenton Manavesh Jones

    FileMaker Picture

    First of all, though I have what could be considered a small business (landscape), I’m not a business kind of guy. I’m not an engineer, either. I also know only a little about databases. I imagine that makes me like a lot of you.

    I needed something to keep track of my business, however. I was doing OK with spreadsheets in ClarisWorks, but I thought it would be easier to have all the information in one place, more integrated. I had different things to keep track of; some accounting, but also things like jobs, To-Do lists, materials to buy, etc., so I needed something flexible. Since I was going to have to spend time with it every day, it had to be both convenient and aesthetic-no boring prefab Windows-looking do-it-our-way crap

    .

    FileMaker Pro 3 fit the bill. I must admit I was a little intimidated at first. Though I’d created a small database in ClarisWorks for landscape plant info, it was nothing like this. There were so many more choices. I could create buttons (by just dragging them onto the layout). I could create scripts (multi-step operations, much like macros). I could attach them to the buttons. And they actually worked!

    Basically, even though FileMaker was much more complex than ClarisWorks, I found it easier to use. Somehow it required less knowledge of the inner workings of calculations, since there were other, easier ways to do things. The layout tools were also far superior (though still familiar).

    The big addition in version 3 was relational links. It sounds very abstract, but it’s not that hard to do. It allows you to store similar related info in separate files, allowing them to share it, linking to each other via some unique criteria, like an ID number.

    For example, I have one file with all my customer’s info (phone numbers, etc.) and another file for their projects. The projects file has most of the data you’d need for an invoice, such as hours, materials, etc. Linking the two allows the customer’s info to be automatically imported into the invoice. If I change anything, it’s updated instantly in both files.
    The link allows me to see what project(s) I may be doing for that person, and go straight to them, just by hitting a button, rather than having to search.

    There is a separate “To-Do” file that is also linked. That way I can easily jot in a new errand, meeting, etc.. I created my own unique shopping list showing the jobs, the materials (along with their respective stores), and even a check box list of tools needed. If I print that, it’s hard to go wrong (I still have to read it, however). FileMaker can “slide” the objects so that the printed output is well-formatted, eliminating unwanted extra spaces.
    Version 3 supports “container” fields, where you can put pictures, sounds, or movies. It only supports PICT and TIFF at this time however (see note, below). It is AppleScript-able, and there are ready-made templates available to batch process pictures.

    In fact, there are templates (on the CD and on the Internet) to do many other common tasks, though many of the best are password-protected shareware. There are enough freeware ones, however, and a fair amount of help on the Internet to get you started making your own. The beauty of templates is that you can not only use them, you can examine the inner workings, see how things are done, and copy them into your own “solutions” if you want.

    Another feature for you info-junkies, FileMaker has a massive text field capacity of 64,000 characters. You can organize those thousands of scattered bits of knowledge so that you can actually find things. There are also excellent free converters available that can convert any e-mailer or Eudora mailbox into tab-delineated text, which can then be opened as a ready-made database. It’s the ultimate way to organize e-mail and mailing lists.

    FileMaker Pro isn’t cheap; but if there is a student in the family, or if you own a qualifying competitive product (e.g., MS Office, Word, Excel, even ClarisWorks), you can get it for under $100. In any case, if you need it for business or serious inventory, I think you’ll find it’s easy enough to learn and well worth the money.

    As a last note, let me just say that even if you don’t need and/or can’t afford FileMaker, you should at least check out the database in ClarisWorks. For simple tasks, it can’t be beat.

    Note: Version 4, released by the time you read this, adds several features, including; support for JPEG and GIF, Web publishing, increased AppleScript capabilities, and several other enhancements. FileMaker is cross-platform, except for such things as AppleScript.

    MacMice Rating: 3.5
    3.5


    Fenton Jones

    Fenton Jones is a FileMaker database designer and consultant, based in San Diego, CA. FileMaker is a cross-platform rapid-development tool for affordable relational databases. If you have need of a FileMaker Pro expert, please be sure to visit his home page at http://www.fentonjones.com

     

    My Turn – My Mac Magazine #30, Oct. ’97

    On October 1, 1997, in Uncategorized, by Tim Robertson

    Usually, I will save the e-mail I receive for the e-mail page, but I recently got an e-mail to which I wanted to reply not only to the letter writer, but to all My Mac readers. First, the letter from Tim O’Neill:

    Dear Tim:

    I am outraged you are doing this “campaign” against Apple.

    First of all, the cloning would have eventually took Apple sinking down, which would make the clones insupportable. A lot like when someone is trying to save someone drowning in the water with their bare hands, and the victim drowning the person trying to save them in order for the victim to live.

    Like Apple, the lifeguard for the clones, the clones were trying to drown Apple in order to save themselves.

    Yes , the difference is this- if the clones drowned Apple, there would be none to support them on their efforts (this includes the 60 million Mac OS users, who use the Mac OS, which is developed by Apple).

    Apple drowned their victims in order to have at least one of them live. You are not taking a wise train of thought by thinking otherwise.Think this over: If Apple died, who would support the clones with OS development & marketing? None.These clones were not as large as Apple to cover such broad areas in the market.

    Needless to say, you will lose plenty of readers by taking such an ignorant viewpoint on the subject.

    Sincerely,
    Tim O’Neill

    Tim:

    First, I want to thank you for taking the time to write this letter, and from reading it, I know you are a huge Mac fanatic like myself.

    But your letter leaves me somewhat confused. You insinuate that I have launched some sort of anti-Apple campaign against them. I’m not sure why you believe that, for I have yet to write on the continuing “Apple Clone Saga”. In fact, my latest column was on the Microsoft/Apple deal, which I was all for (see issue #29 “My Turn” or the Web page at http://www.mymac.com/columns/monthly/my_turn/sept_97.htm
    . If you are referring to the Web-only “Apple Talk” page, you should be aware that everything presented there is from readers such as yourself who have written in, and not from myself or any of the staff.

    As for what I think of it all, I think Apple made the only decision it could, according to the facts that have been reported. The clones were supposed to expand the Macintosh market, but that didn’t happen. From what I have seen, and hind sight being 20/20, all the clone vendors did was to dip into Apple’s share of the pie.

    Let’s take Motorola for an example. Here’s a company that is much larger than Apple, who has some great television ads for their pagers and cellular phones, but did nothing to advertise their Macintosh clones to the mass public. In fact, the only place I ever saw Motorola advertise was in Mac publications. How is that going to expand the Mac market? Rather, I think it would eat into Apple’s sales, which the licensing fees would not cover to make up such a huge loss.

    Another great example is Power Computing. Power had some of the very best print ads I have ever seen from any computer manufacturer, and where did they all appear? In PC World? Rolling Stone? Time? Nope, only in MacWeek, Macworld, MacUser, etc. How is Power living up to its commitment to expand the Macintosh market that way? They’re not, of course.

    I agree with you. Apple really had no choice. At least, without knowing the whole story, without knowing what really happened behind closed doors, I must assume that Apple did the right thing.

    To return to the thrust of your letter, let me assure you I’m not into any “Anti-Apple” campaign. Far from it, actually. That is not to say, however, that if one of My Mac’s writers wrote a negative piece on Apple which I didn’t agree with, I would hold off publishing it. My Mac is about creative freedom, something I take very seriously. I don’t hand out writing assignments, nor do I suggest what the writers should or shouldn’t write about. To me, the Macintosh is one of the greatest tools ever created to stimulate the creative thoughts and ideas of people, and My Mac is a celebration of that creative process. I don’t stifle or censor our writers, nor do I expect to be accountable for others’ viewpoints.

    Thanks again for writing,Tim. I hadn’t written a lengthy reply letter to anyone in quite some time, and it felt good.


    Tim Robertson (publisher@mymac.com)

     

    Tech Tips – My Mac Magazine #30, Oct. ’97

    On October 1, 1997, in Uncategorized, by

    Welcome! Stepping back into the lower-key issues of Mac setup and maintenance (something I’ve been doing a lot of lately), I’ll describe several of the general settings and “tricks” that a lot of Mac users seem to overlook. These items are mainly related to the Finder and are very easy to adjust to suit your needs.

    First, have you named your computer? Does it know who you are? The Sharing Setup, or File Sharing under Mac OS 8, is where you can enter your name and give your Mac its own name. Now, if you’re on a network, naming your Mac may be what your system administrator has done and they may not like it if you decide that “East Wing #24″ is not the right name and change it to something like “Slippery” (which is one of my workstations). But if you’re not constrained, feel free to be creative. An important note on the Owner Name portion of the Control Panel: Many software applications take the Owner Name and use it as the default when you are personalizing the program. For instance, if you just installed ClarisWorks, when you first fire the program up it will enter your name for you (by taking it from the Sharing Setup Control Panel), and of course, you could change it. This is a neat little trick to save you from typing your name over and over whenever a new program is installed.

    When you pull a menu down and select an item, does it bother you that it blinks three times (as a visual clue) when you let go of the mouse button? There is a way to change that feature from three blinks to zero, one or two. I have mine set to zero to help speed things up, but of course I’m confident of what I selected and even if I were to select the wrong menu item, I would know what one was selected. The General Controls is where the setting is held/adjusted. In the same panel there is an option to adjust the cursor blinking speed. Say what? You know, the flashing vertical bar that is always blinking at you when you type something on the computer. I usually have mine set to the fastest speed, which I suppose mentally makes me feel the computer is waiting for me, not vice versa. You could apply the same logic if you are somewhat intimidated by your computer and wish it would feel overwhelmed by the blinding speed your fingers hit the keys.

    There are a couple visual items that many of my clients overlook, mainly the Color and the Desktop Patterns Control Panels. The Color for your highlight can be changed to suit what you prefer, as well as the window accents. I normally set this to a light-medium blue for my client stations, which to me is easy on the eyes and makes it easy to see what you’ve highlighted. My personal preference is school bus yellow (probably because it’s the color of my truck). Ah, let’s not forget the Desktop Patterns (System 7.5 through 7.6.1). You can select from dozens of different patterns to change the atmosphere of your Mac’s desktop or also copy and paste patterns that you create into it. Now if you have a System that is pre-7.5 then you would change the background in the General Control Panel but you would be limited to only colors and various mixtures of different colored pixels. Mac OS 8 users have a new (albeit available for quite a while in shareware versions) option with the Desktop Pictures Control Panel. To me, this is a “way cool” feature especially since it doesn’t hog a lot of the RAM and it doesn’t crash the machine ­ something I couldn’t say about the shareware versions. I’ve already went to town scanning my photos in the computer and having them display on the Desktop. One nice tip for creating your own images, keeping in mind that I am no expert in digital imaging, is that you should resize your image with the program (such as Photoshop – PhotoDeluxe – ClarisWorks etc.) so that it’s the same height and width of your monitor. Afterwards, reduce the resolution to 80-100 dpi and save it in JPEG format. This will keep the image looking sharp and drastically reduce the physical size of the file. Another cool trick with Desktop Pictures is to Option-click the Select Picture button, which will allow you to choose an entire folder of images, which will in turn cause your Mac to pick a random picture from that folder every time it restarts.

    Does your Mac know what time zone it’s in? The Date & Time Control Panel has an option for you to select the time zone, and since you are on the Internet, it actually does have a purpose. Most e-mail programs look to see what time zone you’re in so that they can properly display the time someone in a different zone sent you a message (and also put the correct time-sent stamp on any mail you’re sending). Systems prior to 7.5 have a Map Control Panel that allows for a similar function.

    Real World Experience

    The system: PowerMac 8500/150.
    The problem: Wouldn’t boot after installing OS 8.
    The solution: Replace processor board.
    The explanation: This unit was a little on the tricky side. The client requested that the CPU card be swapped from their new 7300/200 into their 8500/150 (hence making the 85′ the bigger machine). At first the swap went well, until I tried to boot the 7300 with the new (but slower) processor – it wouldn’t boot. After 2 days of on/off troubleshooting, I deduced the issue to be the processor card from the 8500 to be the culprit – if you installed or tried to operate OS 8 on either CPU with the 150 card installed, the OS would get corrupted. To make the issue even stranger, OS 8 would install fine, and the 150 would also boot off other drives that had 7.5.5 or 7.6 on them. After replacing the processor board, all the boot issues went away.


    Jeramey R. Valley (jvalley@centuryinter.net)

     

    Book Bytes – MyMac Magazine #30

    On October 1, 1997, in Uncategorized, by John Nemerovski

    The Weird Wide Web
    by Erfert Fenton and David Pogue
    IDG Books Worldwide, www.idgbooks.com
    ISBN 0-7645-4004-1, 131 pages.
    $12.99 USA $17.99 Canada £11.99 UK

    *****

    David Pogue is at the top of the heap of Macintosh writers with enough books and Macworld columns to his credit to topple a large bookcase. Erfert Fenton is a technical writer, with both magazine articles and books, including Peachpit’s The Macintosh Font Book.

    The World Wide Web (WWW) is the ideal medium for contemporary info-tainment, but it also contains a hearty quantity of frivolity and triviality. Erfert (www.fentonia.com/erf) and David (www.concentric.net/-Pogue) combined forces to assist us in enjoying many bizarre and outrageous Web sites.

    This book is very silly. If your taste in offbeat humor includes extensive discussion of “Rude Things in My fridge,” or “Dermatology in the Cinema,” this book is for you. The back cover of The Weird Wide Web promises “answers to life’s most profound mysteries,” but this opus redefines the meaning of “profound.”

    The Weird Wide Web is a lightweight in another crucial aspect. At 131 pages for $13/$18/£12, this book is worth barely 25 percent of its price. A few of the full-service Internet directories have listings for unusual sites, such as Chapter 13 in What’s On the Web 1997 (Eric Gagnon, editor; Internet Media).

    Black and white photos and screen shots illustrate many of the “bizarre back roads of the Web.” The book is just that; a book, with no CD-ROM disk. There is a dedicated URL (Uniform Resource Locater, or Internet address) for the book, at .

    Are you in the market for UFO Abduction Insurance (www.gslink.net/~ufo) or a juicy Shakespearean Insult (www.nova.edu/Inter-Links/cgi-bin/bard.pl)? If so, plunge right into The Weird Wide Web. If not, however, the book will seem to be an IDG Books-sanctioned April Fool’s Day joke.

    The authors also advise us to “Lighten up. Our advice: laugh.” David and Erfert suggest Yahoo’s Useless Pages Index and the “Centre for the Easily Amused.” My advice is to dredge up your own personal set of weird wonders of the Web.

    How do I say this diplomatically? I’m disappointed. Next time, authors and publisher, please give us a better book at a better price.

    P.S.- David Pogue reminds me that: “It’d be silly indeed to pay $13 for the book when it’s available from www.pogueman.com or Amazon.com for $10.40, no tax. And our Web site for the book includes excerpts, a guided tour of 20 of the Weird sites, picture of the cover, and so on. Hope this helps!”

     

    Playing the Numbers Game

    On October 1, 1997, in Uncategorized, by Victor Wong

    Apple is playing the numbers game. It’s doing this because it is trying to bring its revenues up higher than its expenses. If it can achieve this, then it is profitable. If it is profitable, then it can stay in business. If it can stay in business, then it may be more liberal towards the clone makers. If it is more liberal towards the clone makers, then it can concentrate on the Mac OS and new exciting technologies. If this happens, then it would be a wonderful day for all of us.

    If, if, if… there are so many ifs that we are not sure if we want to even believe any more. It’s apparent that there has to be something done at Apple. They cannot continue to operate in the way that they have been in the past few years. I’ve been told “turn-arounds are sometimes messy.” This, I have no doubt, is true. However, how can this be done? If it is successful, then the end justifies the means. What happens when it fails? Do we just walk away, shake our heads and say “what a damn shame”?

    There is no doubt that Apple is trying. We may not like what they’re doing, but they are trying. This is better than not doing anything at all, because the eventuality of not doing anything for Apple is death. By doing something, there is a chance. If you are faced with a terminal disease and you had a choice to sit and do nothing or try some kind of radical medication, which would you choose?

    The game is numbers. Windows has it and the Mac OS does not. It’s this simple. So what can we do? We should treasure every single person currently using a Mac OS computer. We should treat them like our best friend. We should listen to them, take their advice, weigh it carefully, and derive a master plan that can be successful both economically and ethically. This is something that Apple needs to do. I am sure that they have received an unprecedented amount of correspondences from the Mac community, and are weighing the different options, but may not be ready to announce the “Master Plan”. However, people are social creatures, they need to touch and feel. They need to be informed of situations so that they do not feel left out. If they feel left out, then panic sets in and irrational thinking occurs. When this happens, you’ve got yourself a really big problem. This is what is happening to Apple right now.

    Apple needs to realize that they need to communicate with the public. If they don’t, people will react to every little rumor as being negative. As we have seen, this has done more damage to the Macintosh platform than anything else. If the core supporters of the Mac OS will no longer support the OS or have serious doubts, do you think that the common person will? The answer is as plain as day.

    The game that Apple is playing is a dangerous one. Let’s assume the following: Dataquest reported that over 65% of the hardware sales from the first quarter of 1997 went to Apple, yet they were still not profitable. Therefore, Apple has said that it need more revenue to become profitable. This is simple economics again, and makes total sense on paper. However, what about the human calculation? I was an economics major at the University of Texas and the economics department was not in the business college. It was in the college of liberal arts. This alone should tell you that there is more to this equation. By not communicating to the public, actions by Apple were interpreted negatively in the press. Apple by default has caused many people to doubt the Mac OS and damage itself. I have personally received thousands of e-mails from concerned people who are considering or have actually switched to the Wintel world. Entire universities and corporate sites have demanded their systems manager think about switching to Windows or have already switched to Windows.

    Apple knows that it will lose a certain amount of customers when they took out PowerComputing and StarMax. However, Apple assumes that it will get most of their sales. This is logical, but what Apple may not have taken into account is what if more people switched to Windows than they thought? What if people are tired of the soap opera and only want to do their work, which causes them to leave the platform to never return?
    According to the statistics, even if another Mac OS clone is never sold, Apple cannot return to profitability if more than 35% of the Mac OS users move to Windows. This is the dangerous game that Apple is playing.

    I can understand that it is never a good idea to release information before it is complete, but Apple needs to communicate more with the public. The recent press release through developer support was very good, but since then the break-up between IBM, Motorola and Apple happened. There has not been any official announcement as to how this would affect the Macintosh market. This is very important. If Apple won’t speak, then everyone else will. If other people are speaking for Apple, then what Apple is really trying to do may not be told to the public. If the wrong things are said, it can do more damage to the Macintosh platform. Apple must speak up now or let their actions speak for them; they must speak because their current actions talk of betrayal, greed, indecision and lies.

    In rebuilding a company, there are economics and religion. You have to address both issues at once. You cannot swim as well with one arm missing. If you cannot swim your best in the shark infested waters of today’s high tech industry, you will drown. Apple can’t drown, because Apple is the lifeguard on our beach.

     
    Victor Wong (victorw@pwrtools.com)

     

    The Reader Writes – October 1997 – Issue 30

    On October 1, 1997, in Uncategorized, by Daniel Corkery

    This page is where we give one of our readers a voice to express his or her thoughts and views regarding the Macintosh experience. Whether you’re upset with Apple, have a shareware review you want to share, or just want to inform everyone about your current AOL problems, the choice is yours. Please send all submissions for this page to tim@mymacpro.com.

    This month, we turn this page over to Daniel Corkery, who originally wrote this piece to shut everyone up on the whole Apple/Power Computing deal. He was gracious enough to send it over My Mac’s way, and we are happy to present it here for your reading pleasure! Be sure to send him some e-mail after you read it.

     

    By Daniel Corkery

    Whilst everyone is flinging around their conspiracy theories on the whole Apple/Power deal, I’d like to add my own, which explains a lot of their recent moves.

    Okay, consider these facts:

    1. Rhapsody is going to be good. Anyone who has seen the documentation, or have seen OPENSTEP (i.e., a NeXT system in full flight) knows that this is going to be a killer. Even if half of the features actually get implemented, it will sell.

    2. Rhapsody is going to be cross-platform. There’s Rhapsody for Intel, PPC and God knows how many other platforms.

    3. Rhapsody for Intel will take a performance hit because of the lack of power in Pentium/Pentium II/K6 systems as compared to PPC. Also, nothing is ever faster than the original when it is ported to a new platform.

    4. Power Computing’s systems have typically been high end, (e.g., PowerTower Pro), with the main clientele being propeller heads, graphic artists and the like.

    5. Apple will want to be shipping the fastest systems when Rhapsody comes out. If Apple isn’t shipping the fastest systems when Rhapsody is released, the press will eat them alive, and it will result in serious loss of face. Wired will probably run with “Apple’s New OS is fast – as long as you don’t run it on a Mac”, or “Buy the OS, not the Computer”.

    6. Cloners have the ability to be much more innovative with the little details. They do not have 20-odd years of baggage, whether it be corporate hierarchy, tradition, etc. Look at the weird and wonderful systems that cloners have brought the market place from 200MHz 604e laptops (if you can call them that) to rack-mountable Macs.

    7. Apple has corporate baggage like no other company on earth. Apple has some of the most loyal customers on earth. They can’t change much, unless it is terrifically obvious that it will be an advantage. For instance, why does Apple so doggedly stick to pure ADB? Why aren’t PS/2 ports, and for that matter, parallel ports, available on Apple’s low-end systems? My guess is that they will lose face if they do ship systems equipped like that.

    8. Apple has been strangely quiet about Rhapsody.

    So, we have this killer OS, cross-platform, with very great performance. Apple will want to have the biggest, baddest platform out there. Why have Power Computing in direct competition when Rhapsody comes out? Power’s high-end systems WERE faster, and had better price/performance. So once this OS comes out, there is nothing stopping Power from producing VERY cheap, VERY high-end systems, cutting severely into Apple’s market share.

    By the time Apple realizes this, they will become a software company- but not voluntarily, and most likely will be bleeding red ink everywhere- maybe enough to kill the company.

    If they try and kill licensing, right in the middle of the OS release, Apple will seem evil incarnate.

    Apple kills any rivalry it can at the moment, whilst suspiciously being quiet about the whole Rhapsody thing? Could this be related to Rhapsody, people will say? No, Apple didn’t mention it at all, they will say- so it isn’t a factor. No nasty antitrust suits and no manipulated feeling for the Apple faithful.

    So it seems, given the situation, Apple made the right decision, but they are taking a huge gamble- that Rhapsody will be the killer app of the 90′s. But that’s what using a Mac was all about, taking a risk and doing things differently, remember? Think back to 87/88, your Mac II, or SE.

    What will happen if Rhapsody fails? Well, not much. Apple will probably grab a significant niche market with the OS, even if it doesn’t hit mainstream.

    It doesn’t seem such a bad situation after all? Apple gets the high end market, where the big bucks are. Cloners of PPC hardware flood the low- end market with good, cheap systems, which perform better than Intel hardware. Apple also gets the cloners to cut into untapped markets, such as Far East Asia, poor students and such.

    Next come the PC-cloners, such as Power Computing, Dell and Compaq. They will be shipping systems for those who want to use Rhapsody on a casual basis. Apple, however, gets $100 to $200 for each OS licence.

    Anyway, that’s my $0.02…

     
    Daniel Corkery (dcorkery@surf1.its.bond.edu.au)

     

    Looking for something?

    Use the form below to search the site:

    Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!